• Submit news
  • Advertise & rates
  • Contact us

Subscribe to industry newsletters

Press offices

Enquire about a press office
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
Digital company news

Techsys Digital and Lucky Pet create purrfect Kitty Calendar

Lucky Pet wanted to use digital media to create a calendar of their consumers' furry friends so they called on Techsys Digital to deliver!
Techsys built a Facebook application to do just this - whilst simultaneously generating word of mouth and increasing brand awareness amongst the target market.

The cat loving community was eager to participate, engaging with the brand through the easy to use Facebook mechanic which enabled them to upload, share and vote for the cutest/ most loveable/ best looking kitty.

The incentive? The 12 images with the most votes will be published into a calendar for 2014, with plenty of Lucky Pet hampers also up for grabs. The most popular kitty photo obtained 80 votes!

The home page allowed to consumers to view and vote for the felines they thought were the most fabulous! The filter functionality enabled them to sort images according to Latest Entries or Most Votes.

And if a user felt that their kitten could be a winner, they could upload and crop their own image from Facebook or from their computers. Then it was just a matter of them filling in their necessary details in case they scooped the ultimate in kitty cred - a spot in the calendar.

Keep your eye out for the competition which allows you to sign up to receive the calendar featuring the cutest kittens Facebook had to offer!

Techsys is a digital marketing agency based in Cape Town, passionate about integrating new insights, strategies and technologies to achieve world class results for their portfolio of clients.
Contact us today!

Tel: +27 (0)21 788 6896


Techsys' press office

LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.

Related news