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Digital company news

Striata a finalist in the 2013 Debt Collection Awards

Striata, global leader in paperless communications, was announced as a finalist in the Best Use of Technology category at this year's Debt Collection Awards, UK. The event, which took place in November at the Midland Manchester, recognised the industry's outstanding efforts and commitment to best practice.

Sarah Appleby, Striata's Financial Services Guru
Striata's application highlighted how its email technology is helping organisations streamline their collections processes while delivering customer satisfaction.

"Today, collection departments have to balance the cost of communicating with a delinquent customer, restrictions by the FCA that limit 'intensity' and the law of diminishing returns that reduces the value of the recovery. In addition to these challenges, letters and calls are extremely cost prohibitive and not delivering ample results anymore," says Sarah Appleby, Striata's Financial Services Guru.

Across the UK, Utility, Telco, Finance and Insurance collections are turning to the digital world in hopes of finding a suitable low-cost channel to attain significant customer contact, drive faster payments and decrease operational costs.

It's all about segmenting and communicating the right message to the right customer at the right time - through the most appropriate channel.

Email is the channel of choice

In a recent channel preferences survey, ExactTarget found that email is almost seven times more popular for financial alerts over traditional direct mail and nearly four times more popular over text messages (SMS). An email benchmark report of Jan-Jun 2012 by Communicator Corp also highlighted the effectiveness of the email channel in various market sectors, naming the utility sector as the greatest benefactors of email.

This evidence points to email as the number one choice.

Appleby explains that Striata combines superior electronic messaging capabilities: best in breed inbox penetration (not simply 'deliverability'), innovative one-click payment functionality which is device agnostic, and interactive PDFs - which help drive customer engagement and retention throughout the collections process.

"By placing the customer at the centre of the process, our push email solutions help businesses communicate effectively by sending the right message at the right time via what is now the most preferred channel for financial communication. Striata's advanced email collection strategies are revolutionising the way in which businesses facilitate their debt collection efforts," concludes Appleby.

Sarah Appleby - Business Development - Financial Services, Striata

Sarah manages the financial services portfolio Striata, UK. She has a rich understanding of the banking industry, particularly in collections and card operations.

Sarah started her career in IT in the wake of the dot com bubble in San Francisco where she owned and managed a translation firm offering copy and eCommerce solutions to international companies. She has become a career specialist in eCommerce, marketing optimisation and the related technology that reduces costs and increases operational efficiency.

Sarah graduated with Honours from the University of Wisconsin. Her professional qualifications include double Bachelors in both Political Science and French. She also holds a minor degree in International Relations. Sarah is also Six Sigma certified.

About Striata

Striata unlocks the power of email and mobile messaging.

Our electronic delivery solutions dramatically increase customer adoption of paperless bills, statements, policies, marketing and other high volume system-generated documents.

The world's largest financial services, utility, insurance, retail and telecommunications companies achieve unrivalled results by replacing print and mail with Striata's interactive electronic documents and transactional messages.

Striata's enterprise platform, strategy and support services:
  • drive significant paper suppression
  • deliver ongoing cost savings
  • accelerate payments
  • enhance the customer experience
  • enable regulatory compliance
Our comprehensive solutions expand the digital dialogue through personalised customer lifecycle messaging, retail receipts, notifications and alerts.

A global paperless communications specialist with over a decade of experience, Striata has operations in New York, London, Brussels, Johannesburg, Hong Kong, Sydney and partners in North and South America, Europe and Asia Pacific.

Media Contact
Striata Marketing
Website: www.striata.com


Striata SA's press office

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