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Biz Takeouts

Tune into Biz Takeouts Radio Show on 2oceansvibe Radio today at 9am with show host Warren Harding (@bizWazza). In this week's show he speaks to DK Badenhorst from Y&R Cape Town (@YoungRubicamSA) and Directors of MaxAxion (@MaxAxion) Daniel Courtenay (@drdanc) and Nicolle Harding (@NicolleHarding).

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DG MediaMind Floating Trophy awarded to Kagiso Digital for Nokia Lumia ad

As we wind down towards the close of yet another year, the penultimate winner of the MediaMind Floating Trophy award of 2013 is proudly presented to Kagiso Digital - an accolade which means that their Nokia Lumia ad was the pick of the bunch for Q3.
As first-time winners, we salute Kagiso Digital's work in embracing Rich Media and, thereby, a wide range of metrics and measurement points. Ultimately, having an ad that engages users and conveys a product-brand message successfully in both form and function aspects, is hugely beneficial.

click to enlarge

Their ad had a clear call-to-action that encouraged user interaction with the promise of winning a Nokia Lumia 925 - a flagship Windows 8 device. Upon interaction, a panel was unfurled in the contemporary Metro style of the OS, and which incorporated: data capture (and therefore building up a database), webcam interaction and a range of customisation.

This ad represents well-conceived and well executed Rich Media, so once more we say congratulations to Kagiso Media... and happy holidays!

To view the winning creative, please visit this link: http://demo.mediamind.com/Creative_zone/Nokia_Lumia/index.html.

Pictured at the trophy presentation: Richard Mackenzie from Kagiso Digital


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