As we wind down towards the close of yet another year, the penultimate winner of the MediaMind Floating Trophy award of 2013 is proudly presented to Kagiso Digital - an accolade which means that their Nokia Lumia ad was the pick of the bunch for Q3.
As first-time winners, we salute Kagiso Digital's work in embracing Rich Media and, thereby, a wide range of metrics and measurement points. Ultimately, having an ad that engages users and conveys a product-brand message successfully in both form and function aspects, is hugely beneficial.
Their ad had a clear call-to-action that encouraged user interaction with the promise of winning a Nokia Lumia 925 - a flagship Windows 8 device. Upon interaction, a panel was unfurled in the contemporary Metro style of the OS, and which incorporated: data capture (and therefore building up a database), webcam interaction and a range of customisation.
This ad represents well-conceived and well executed Rich Media, so once more we say congratulations to Kagiso Media... and happy holidays!
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