 |
Angola
Botswana
Malawi
Mozambique
Namibia
South Africa
Zimbabwe
Cote D'Ivoire
Ghana
Nigeria
Kenya
Uganda
Tanzania
Mauritius
Seychelles
Algeria
Egypt
Morocco
Zambia| Press offices |
Categories
Radio showsSpecial sectionsRelated sectorsIn the news | Media opinion Aggregation aggravationHow do you get to be a noteworthy South African? Well one way, if you're listed on Who's Who of Southern Africa, is to die an untimely death. Here's how it works... Up pops an automated tweet with a picture of you and a note which says, "I just moved up to the rank of Noteworthy on the Who's Who of Southern Africa!" It's precisely what happened yesterday with the profile of acclaimed journalist Mandy Rossouw, following her untimely death at age 33. She was certainly noteworthy enough already, with a regrettably short - yet stellar - career in journalism. The lesson...This is yet another case study about how careful you need to be in your use of unmediated, social media. Not long ago, a human being would've noticed more hits on Mandy's name and known why. In the world of automated social media, the aggregator sees the hits, promotes her to noteworthy - and sends out what purports to be a tweet by her. We presume Who's Who will apologise to her family and friends while they wipe the egg of their faces. We also presume they will fix their systems so that such gaffes can be avoided. The lesson? Take care in how you use and consume social media.
About William SmookWilliam Smook is a senior consultant at Meropa Communications (www.meropa.co.za) in Cape Town. He's worked as a journalist, internationally syndicated health writer and editor. He moved into public relations in 2005, has worked on sustainability and social development campaigns, and doesn't surf nearly enough. Contact William on tel +27 (0)21 683-6464, email , Skype william.smook and follow @williamsinct on Twitter.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law. | Subscribe to industry newslettersRelated news
Top stories More Top stories... Submit news Press offices | ||||||||||||||||||||||||||||||||||||||||
 | Oresti Trends Talk 2.0 - The Dynamic Consumer Landscape |
 | MDDA-Sanlam Local Media Awards finalists announced |
 | Habari Media wins prestigious LinkedIn award and global sales rights |
 | Portfolio Night Johannesburg: Bizcommunity launches a shooting star |
 | The power is in your hands |
 | Habari XL appoints Sue Glennie |
 | 94.5 Kfm shakes up the afternoon drive |
Lifestyle top stories
 | Cool Citroen with red-hot appeal [Henrie Geyser: motoring editor] |
 | Geely goes grand with the Emgrand [Henrie Geyser: motoring editor] |
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
News
Community
Submit
MyBiz Account
Advertise
Bizcommunity
ADSL & Web hosting proudly provided by Afrihost. All rights reserved. © 2013. Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or expense that might arise from the use of, or reliance upon, the services contained herein. Privacy policy, Terms of Use, PAIA.