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SABC: the blind leading the blind

11 Jun 2009 12:497 commentsBizLike
Almost nobody in the current SABC leadership - from the board to management - understands the dynamics of broadcasting. It is like the blind leading the blind, which is why the institution has sunk to such a low level - probably the lowest of its history in post-apartheid South Africa, a reliable source close to SABC top leadership told Bizcommunity.com yesterday, 10 June 2009.
“The likes of Peter Matlare and Solly Mokoetla understood broadcasting. But these people now are not broadcasters and not media people, and know nothing about broadcasting and its revenue generation and the principles of programming,” the source said on condition of anonymity out of fear of victimisation.

Bankrupt, heavily-indebted and directionless, the SA public broadcaster is facing one the biggest crises of its seven decades of its existence, exacerbated by the global economic recession and political interference.

“SABC's current problems can be traced back to the board of Eddie Funde, not Kanyi's.

Huge salaries, unnecessary expenses

“When Matlare was at the helm, he downsized the organisation, most especially the senior leadership's club, but when Dali Mpofu came in he widened it, appointing a lot of GMs and engaged consultants here and there, which caused the SABC to pay huge salaries every month and incur unnecessary expenses,” the source said.

“Why do you bring a lawyer, without a broadcasting background, to run a huge and complex organisation such as the SABC? I am not trying to say that someone from another field cannot do a good job if appointed in a different field. But I want us to look at past experiences at SABC and see how things worked well under Matlare and Solly, who knew their game.

“Besides, under Dali Mpofu they brought in a different model of advertising without consulting the industry. I mean TV advertising is bought using a quarterly model not on a long period of time, let's say yearly, resulting in clients paying millions to broadcasters. e.tv is doing well because those guys know what they are doing.”

Commissioning editors slammed, defended

The source also said that the SABC started to lose money when Matlare left. The public broadcaster last financial year posted a deficit of close to R800 million, making it unable to meet its contractual obligations vis-à-vis the independent producers, who are owned more than R60 million.

Furthermore, the independent producers, actors and film directors have accused the SABC commissioning editors of arrogance and sadistic behaviour.

Certain commissioning editors reportedly want new faces for TV dramas, thus discarding veteran actors and apparently telling them that they were too old to be still appearing on TV, while some dramas were simply canned due to ‘lack of interest' from viewers and advertisers.

However, a top TV producer told Bizcommunity.com this week: “Actors and independent producers must not target commissioning editors. The problem lies with Mvuzo Mbebe centralising power content, which in the past lay with channels - as at the time of Romeo Kumalo.

“You cannot do that. Media is all about content, which must be relevant and enjoyable. Decentralise the power of content to channels and make the channels bosses responsible. If something does not work out, hold them responsible,” said the producer.
 
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About Issa Sikiti da Silva

Issa Sikiti da Silva is a winner of the 2010 SADC Media Awards (print category). He freelances for various media outlets, local and foreign, and has travelled extensively across Africa. His work has been published both in French and English. He used to contribute to Bizcommunity.com as a senior news writer.View profile and articles...
PoisonDwarf
They dont understand Advertising either-
The SABC relies on advertiser spend more so than licensing fees. Yet they insist on employing people in their Advertising Sales division that do not understand how their programme changes and constant repeats affect viewership patterns. Its like employing a toiletpaper salesman at the perfume counter at Edgars. No clue.

Advertsing and media agencies are trying to reach viewers and with erratic viewership patterns due to last minute programme changes, nobody knows who is going to watch where. You are most definitely not going to place an ad for a lollipop aimed at a girlie tween in a Twenty20 spot. In fact when you talk to them about audience reach and frequency and client objectives, they look at you as if you've just stepped off Starship Enterprise.

Catch a wake up SABC. Clients are moving off all of your channels and your arrogance about having more audience than any of the competitor channels no longer fly. It just shows you dont know about the different target market clusters (or alternative ways of reaching them). If we as the ad industry cannot get the full regular compliment of your viewers, we are going to go somewhere where at least 60% of it is guaranteed. Posted on 11 Jun 2009 16:59
x SABC employee
fall of the mighty empires-
I fully agree with the comments and analysis in this article. Snuki was not the only one who built a monumental empire for his own glorification. Mvuzo Mbebe did that as well with his Content Hub. Punishing the successful channels by taking power and autonomy from them and centralising it under the notorious Content Hub is where the rot set in. Managers in the Content Hub themselves chased up the price of international content - much to the consternation of content providers and other broadcasters (that is the level of stupidity and mismanagement that prevailed) and it is in the Content Hub where the misery of local producers originates. Start with a clean slate, I say. All the current managers are to blame. Including the CFO. Why did he not blow the whistle 4 years ago when the SABC started losing money? Posted on 11 Jun 2009 17:52
Herman Lategan
e.tv is the blind leading the blind-
The SABC can't be the blind the leading the blind. It is the equally banal e.tv, which is the blind, leading the blind (SABC). Posted on 11 Jun 2009 17:59
Ant
They haven't got a clue! Never have!-
The executive of SABC have never understood a thing about broadcasting, including but not exclusive to, cost to revenue ratio. It IS about CONTENT but Mbebe and his cronies would'nt know that. Have a look at the record of Pearl Luthuli, head of PCS (5fm. Metro, Good Hope and SABC 3) hasn't got a f*cking clue... Posted on 11 Jun 2009 22:03
Todd wins Survivor China-
Where was Survivor on Monday night?

By the way, Todd wins!

How can you think that everyone wants to watch cricket instead of the program that we are tuning in for? Posted on 11 Jun 2009 23:09
you're a spoilt arse-
for ruining it for the rest of us who don't google winners and try act like playground brats. Posted on 12 Jun 2009 09:16
PK
Indeed the blind is leading the blind at the SABC-
Everything that the source has said is true infact there are long term strategic documents that Peter Matlare and his management put together before he left the SABC. I am asking myself why did the 'Celebrity GCEO' use them as a way forward since he had no clue of what was required from him, he failed to take the SABC to the highest level instead he created uncessary/ridiculuos posts, outsourced services and thus leaving some people/staff redundant. It is sad to see the hard work that Matlari, Maphai and Mokoetle did, go down the drain. What angers me most is that some of these top managers at the SABC were part of that process - they must tell us why did they not provide leadership to the 'Celebrity GCEO'. It was also amusing to see these top managers submitting a memorundum calling for his return to the SABC - this shows the lack of discipline in the SABC and committement to serve the interests of the public. I will support the call for the top management and its board to be released from the SABC due to their failure to carry forward the mandate that was given to them. In fact the top management suffers from a short term amnesia during Matlare's time the SABC embarked on road shows getting public's participation in formulating its broadcasting policies which are today conveniently forgotten by Mvuzo, his team and some top managers when procuring content. Posted on 12 Jun 2009 11:09
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