The registration fee for participating South Africans will be waived, leaving the only cost to be the long distance charges to call into the US direct dial number for the webinar. Interested South Africans must email Natalia Thomson at nataliat@nowmedia.co.za and cc ASBPE National President Steve Roll at b2beditor@gmail.com.

Inside scoop

From boosting readership and ad dollars to raising brand awareness, learn how B2B publications are gaining a competitive edge through webinars with the inside scoop from top experts at Nielsen Business Media and InXpo.

The webinar will cover how to:

• pick a compelling topic and present it for maximum impact.
  
• involve print and online staff editors in content development and presentation of webinars.
  
• manage the “church-state” divide and address common ethical issues when conducting webinars.
  
• package and market online events for potential viewers and sponsors.
  
• leverage webinars for related editorial content, including virtual trade shows, podcasts and e-newsletters.

Details

When: Friday 21 March, 1pm –to 2pm EST (8pm – 9pm in South Africa)
Where: Your computer. A web conference dial-in number and access code is required, and will be provided to registrants in an email.
How to attend: To reserve your place, submit a completed reservation form (80K Word doc) by 17 March to b2beditor@gmail.com or 201 221 8655 (fax). Questions may be directed to Steve Roll at 703 341 5926.
Charge: This promotional webinar is U$10.00 for all ASBPE members and U$35.00 for nonmembers.

For more information, go to www.asbpe.org/webinars/webinars.htm.

[13 Mar 2008 08:49]

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