To tie into Cape Town's status as World Design Capital for 2014, entrants had to submit original unpublished pieces of between 1500 and 2000 discussing the role the local wine culture has played in contributing towards the values and aesthetics of design in the Western Cape.
He scooped the winner's cheque of R30,000 with "Getting the Mountains into (and onto) the Bottle," narrating the role the mountains of the Cape winelands play in hosting the vineyards and creating of the regions wines right through to the packaging of the finished product.