Now in its second year, the New Generation Social & Digital Media Awards that took place on 21 October at the Sandton Convention Centre saw a total of 67 awards handed out in 32 categories, with Unilever SA winning the Overall Social and Digital Winner Award - Corporate, and Liquorice winning agency of the year.
The New Generation Awards not only recognise the agencies but also the corporates and their in-house teams that were fundamental with the initialisation of the concepts and campaigns at hand.
Stephen Paxton, MD of New Generation Events said that the outstanding level of technical innovation amongst this year's campaigns proves that once again we are amongst very exciting times. Within a 12 month period, the bar has been raised, and then raised again.
With a 200% increase in entries for this year's awards, the standard of work saw a number of campaigns hitting well above the 70% benchmark.
The criteria that the judges consider when making their decisions were as follows
- Innovation - originality of campaigns submitted
- Creativity - uniqueness in implementation, concept and content
- Results and efficiency - resources used in achieving the results.
- Coverage (reach), engagement (rate of interactivity) and sales (lead generation resulting in new business)
New Generation Events would like to thank our partners, Endemol SA and Oude Meester, and congratulate each and every winner for their achievements, we look forward to seeing what you have in store for us in 2015.
Winners list
Category: SMME/Corporate Awards
Most innovative use of social media
Gold: Yonder media - Tastic Red Pot Campaign Silver: Unilever SA - Pink and Black - Liquorice
Most innovative use of digital media
Gold: Yonder Media - Tastic Red Pot Campaign
Silver: Flow SA - South African Tourism
Bronze: MTN - Overshare - Aqua Online Bronze: Havas Worldwide - The Great Debate
Outstanding Customer Care using Social Media
Gold: Unilever SA - Ponds / Gorilla Media
Silver: Unilever SA - What's for Dinner - Liquorice Bronze: MTN - Outstanding Customer Care - Aqua Online
Blogging Excellence
Gold: OligvyPR - Anglo American Mining Silver: MTN - MTN. Blog.co.za - Aqua Online
Mobile Marketing Excellence
Gold: Unilever SA - Stork bake - Gorilla Media Silver: Unilever SA - Ponds - Gorilla Media
Best Low Budget Campaign
Gold: Distell - Amarula Gold Launch - Liquorice Silver: FlowSA - World Wildlife Foundation #iam4rhinos campaign
Most Viral Campaign
Gold: Unilever SA - Sunlight share the happy - Mindshare Silver: Unilever SA- Flora Tears -Notabene
Best use of Technical Innovation
Gold: SABMiller - Castle Lite Truck - Liquorice Silver: Yonder Media - Tastic Red Pot Campaign
Best Integrated Marketing Campaign
Gold: The Publishing Partnership SA/ TPPSA Silver: Unilever SA - Dove Real Beauty - Quirk
Best Online PR campaign
Gold: Unilever SA - Magnum Pink and Black - Liquorice
Silver: Unilever SA - Vaseline Skin Analysis - Liquorice Bronze: OligvyPR - Anglo American Mining
Most Innovate App
Gold: New Media - Vodacom Rugby App
Silver: Metropolitan Health Risk Management - The HIV Clinical Guide Mobile App Bronze: Byte Orbit - Impress Me App
Excellence in Content Marketing
Gold: Flow SA - South African Tourism
Silver: Unilever SA - Dove Self Esteem - Mindshare Bronze: SABMiller - Castle Lite - ECM
Best Use of Social Media in a Loyalty Programme
Gold: SAB Miller - Castle Lite - ECM - Liquorice Silver: Flow SA - South African Tourism # Meet South Africa
Best Community Engagement Award
Gold: Unilever SA - What's for Dinner - Liquorice Silver: Havas Worldwide - The Great Debate
Best Online Competition
Gold: Unilever SA - WFD - Trolley Dash - Liquorice
Silver: Mercedes Benz SA - GLA Adventure
Silver: Unilever SA -AXE - Gorilla Media Bronze: ABSA BANK - Design Indaba - Make Think Become Did
Most innovative Gamification campaign
Gold: Unilever SA - Fruttare Fruit Coupons
Silver: SAB Miller - Castle Twerk - Trending Harlem Shake - Liquorice
Silver: DDBSA - Smuggle the Rainbow - Taste The Rainbow Bronze: ABSA BANK - Design Indaba - Make Think Become Did
Agency Awards
Most Innovative digital campaign by a small agency
Gold: TwoAM- Redbull beat Battle 2014 Silver: DDBSA - Smuggle the Rainbow - Taste the rainbow
Most innovative digital campaign by a large agency
Gold: Liquorice - Magnum Pink and Black Silver: Base 2 Digital Agency - ABSA April Fools' 2014
Most innovative Social Media by a large agency
Gold: Liquorice - Magnum Pink and Black Silver: Yonder Media - Tastic Red Pot Campaign
Most viral campaign by an agency
Gold: Mindshare - Sunlight #Share the Happy Silver: Base Two Digital Agency - ABSA April Fools' 2014
The Legacy Award
Gold: Liquorice - Liquorice Magnum Twitter Auction Silver: Flow SA - South African Tourism #Meet South Africa
Best Integrated Marketing Campaign by Agency
Gold: Yonder Media - Tastic Red Pot Campaign Silver: Liquorice - magnum Pink and Black
Online Media and Tools
Corporate Website
Gold: SAB Miller - Castle ECM / Castle Lite
Silver: Stratitude - LexisNexis My Academic Corp Website
Silver: TwoAm - Stoos Customs Corporate Website Bronze: Digitlab - The International Hotel School's Website
Best Intranet Gold: New Media - Magic Talk
Web Magazine Gold: New Media - DSTV MyMag
Best Online newsletter Gold: MTN - # Overshare - MTN Newsletter - Aqua Online
Special Awards
Outstanding Contribution to Social Media Mike Saunders, CEO Digitlab
Digital Brand of the YearOnline Strategy of the Year SABMiller - Castle Lite
New Generation Overall Social and Digital Winner Award - CorporateNew Generation Overall Social and Digital Winner Award - AgencyTop Graphic Designer Ryan Levenson - NMF Design / Nelson Mandela Day - Flow SA