IntelliLab, based at the University of Johannesburg (UJ) in Auckland Park has recently started an online magazine-style television programme - UJtv. UJtv is accessible on YouTube and will be available for viewing every Friday around midday.
Content covered in the show includes student related events like what's happening, healthy living, what's trending (online and socially) as well as other faculty and alumni activities - a mixture of interesting and pertinent info. The presenters, all students or associates of the university, bring a fresh and spontaneous energy to this new initiative.
Anne Williams, Executive Producer of the UJtv project at IntelliLAB explains that there is a double value here: "Firstly, training and encouraging new multi-camera and insert directors and presenters is one of our main motivators. Secondly it is vital to create relevant and worthwhile content which is both informative and entertaining for the students of UJ."
IntelliLAB focuses the majority of its services on content creation for television and the web, including the use of 3D graphics and animation. Through social media, they engage the target audience and make them part of this content. Nico Steyn, CEO of IntelliLAB feels strongly about the development of this exciting new format, called "transmedia", to help brands and marketing messaging come alive through storytelling.
David Eastaugh, the Television Director of UJtv explains his enthusiasm for the initiative: "I am really looking forward to collaborating with UJ students and combining student related content with a bit of flare to make an awesome show. I can't wait to see where this goes!"
The UJtv team is constantly sourcing content for the show and is open to suggestions, sponsor opportunities and viewer-generated-content. For more info on UJtv contact and check them up on Facebook.
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