Our intrepid Bridget Scarr has been selected as one of the Mail & Guardian 200 Young South Africans for 2014 in the category 'Media Entrepreneur'.
Bridget, Managing Director and Executive Producer of The Hummingbird Group, is reshaping the new media landscape one bud at a time.
Her greatest achievement is building up a group of companies over the past five years from a small startup, along with her business parter, ECD of the group, Graeme Carr. The Hummingbird Group, which now consists of five companies, is becoming a force in the industry that will generate in excess of R100m this year.
This success is built on her ability to constantly break new ground across the entire spectrum of new and traditional media production, founded on her unstinting pursuit of quality content.
Scarr credits the critical thinking skills that she acquired in her university education in drama and English as contributing to her current success. That paired with tenacity, drive and ambition has seen the group grow from strength to strength.
Scarr believes her success in building the businesses is partly due to eschewing industry traditions and stereotypes by focusing less on the medium than the content. This approach has been recognised in the accumulating of a number of Loeries, Promax, Design and Art Direction (D&AD), Clio and African Magic Viewers' awards.
"I would like Pollen and the Hummingbird family to be an architect of the future of content in South Africa and the world," she says.
"Our ambition is to play in the broadcast, digital and mobile spaces and grow the type of content produced here while growing international partnerships. I'd like us to change the world's perception of what the local content industry can offer."
Reflecting the emerging trend toward open collaboration and social entrepreneurship, Scarr is firmly committed to pursuing a similar path in all that Pollen does.
"Money is an indicator of success, but not the only thing we are working at making here ... we are working to build a wonderful environment for creatives to thrive and that creates the best content out there," she says.
The Hummingbird Group focuses on investing in & developing companies in the media, entertainment & technology space. Hummingbird currently consists of 5 companies; Pollen, Hey!Fever, Apiary, Brave and Hive spanning content development, design, advertising, production, post production, vfx, 2D & 3D animation & digital.
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