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ABF is full steam ahead for its annual Comedy Evening

Based on the success of previous events, the Advertising Benevolent Fund has again decided to host its Comedy Evening at Joe Parkers in Montecasino. The fundraiser will take place on 19 August this year.
"We always get a lot of support for this event," says Sharlene Vallance ABF Fundraiser. "The industry knows how important it is to let their hair down and enjoy an evening of laughter and entertainment. Importantly, we get to raise funds for those in our industry who need it most, while still having fun."

Agencies and media owners are invited to support the ABF, bring their clients or their staff along and enjoy great entertainment that is sure to get those abdominals working.

"We are looking for a principal sponsor who can help us with R12,000," she says. "We need this to sponsor our venue and the comedy acts who will be entertaining us for the evening. Hard costs of this nature take away our small profit margin and prevent us from making more money to support our causes. We would be happy to provide our sponsor with plenty of bang for their buck."

To book your table of 10 for R1,500 or to assist with sponsorship - please contact


The ABF is a non-profit organisation helping those in the advertising, media and allied industries that have fallen on hard times. Amongst its many contributions, the ABF, in conjunction with Lifeline have a dedicated 24/7 call centre line for people in the advertising, media and related industries who need counselling or treatment for stress, HIV/AIDS and substance abuse problems. The ABF also provides study in the field to deserving, underprivileged students with institutions like the AAA.


Advertising Benevolent Fund's press office

Advertising Benevolent Fund
Everyone knows the ABF in the ad industry, well that's how it used to be. With the constant flow of fresh blood being injected into our industry