Poynting Antennas is set to team up with transmedia specialists, IntelliLab, to create an awareness campaign in an attempt to strengthen their position in the consumer market. The campaign is set to be carried out through various platforms.
IntelliLAB, a UJ transmedia company driven to tell unique stories across multiple media platforms which has in-house capability to develop media campaigns and projects, including strategy, multi-camera production, animation, digital and design is taking the project on.
The University of Johannesburg (UJ)
has embarked on an innovation journey to gain visibility as leader in the commercialisation of post-grad/industry projects and developing entrepreneurship through technology. It's against this backdrop that the University created these start-ups to enable commercial interface and work-integrated learning by collaborating with industry and finding innovative ways to enable skills transfer and develop people.
Poynting Antennas, a company dedicated to providing signal-boosting solutions, manufactures commercial antennas, which are used with or within cellular and wireless data end-user equipment, enhancing internet access and increasing throughput while also making connections more consistent. Technologies include GSM, HSPA, 3G, 4G, LTE, WiFi, iBurst and related technologies.
Recent research indicates that the market for these antennas is rapidly increasing with cellular data revenues growing by between 20% and 50% and actual data usage and devices roughly doubling annually. Especially in Africa, uptake of internet access is growing massively. Poynting's antennas find a particular niche in fixed wireless (office or home internet) usage. Many new applications appear as the cost of connectivity drops.
"It's a thrill to see more and more marketers turn towards transmedia to give their message some serious impact. Internationally, we see large portions of marketing budget being spent on new and social media, and it is great to see Poynting embracing this trend." Says Nico Steyn, CEO of IntelliLAB.
Elsjene Burger, marketing manager at Poynting Antennas' commercial division commented: "I'm very excited about what I've seen so far with the expertise and hands-on-approach the team displays. They're not your typical creative agency!"
The campaign is set to kick-off around the first week of June this year. Keep a lookout on Facebook