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Media company news

Caxton Group buys Habari Media

Habari Media, the independent and award winning digital media sales house, has been bought out by media group, Caxton.
Founded in 2004, Habari Media has become a significant player in African digital media by offering partner sites local presence and market insights, and advertisers informed access to a burgeoning African digital audience. Today the company represents some of the most prestigious names in African digital real estate, including: BBC.com, LinkedIn, MTV, 2Go, All4Women and Autotrader.

Habari Media will continue to operate as an innovative specialist under the existing brand, along with the same operational management team: Wayne Bischoff as MD; Garth Rhoda as sales director; Byron John as insights director and Marius Greeff as commercial director.

"The buyout represents a huge opportunity for Habari Media and we are very excited to become a part of the Caxton group," says Bischoff, "We look forward to exploiting synergies across the existing portfolio of Caxton's media platforms and brands, whilst continuing to provide existing partnerships and advertisers with the same level of professional service they have become accustomed to."

Outgoing CEO of Habari Media, Adrian Hewlett, added, "The company can continue to grow and enhance their existing offering by combining all the elements that have made the business so successful over the last nine years with the additional firepower and media assets within the Caxton group. Habari Media, and its ambitious team, will benefit immeasurably from being within the Caxton stable, a company which is not only committed to, but has the means to, make a meaningful impact on the digital market in Africa."

Hewlett will now focus his attentions on growing MACHINE, the integrated below the line agency he founded in 2012. MACHINE has shown tremendous growth and was recently awarded South Africa's breakthrough agency of the year at the recent AdReview awards.


Habari Media's press office

Habari Media
Established in 2004, Habari Media is Africa's largest independent media sales company offering advertisers exclusive access to a wide selection of market leading premium publishers throughout Africa. Habari Media provides these partners with local presence and market insights whilst providing advertisers with superior service and support.
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