The CGF’s Marketing Communications to Children Guide is aimed at assisting The CGF’s global membership – including the 12,000-member Consumer Goods Council of South Africa – to stop marketing food and beverage products that don’t fulfil specific nutrition criteria based on national and international dietary guidelines to children under 12 by 2018.
In South Africa, a code for marketing to children has been in force since 2008, following engagement between the members of the Consumer Goods Council and the National Department of Health, and its adoption by the South African Advertising Standards Authority (ASA).
A total of 23 companies have signed the South African Marketing to Children Pledge, publicly committing to marketing communications to children 12 years old only to promote healthy dietary choices and healthy lifestyles.
Gareth Ackerman, chairman of Pick n Pay Stores, one of the signatories to the pledge and co-chairman of The Consumer Goods Forum, said: “Children’s diets are influenced by many factors, not least of which are socio-economic circumstances, culture and education. Marketing plays a role and we realise that, as retailers, we can make a real contribution to children’s nutrition by encouraging exposure to foods compatible with a balanced diet and healthy lifestyle.
Ackerman, who is also co-chair of the Consumer Goods Council of South Africa, added: “We welcome the publication of The CGF’s Marketing Communications to Children Guide, which will be an important tool to assist member companies better understand their commitments and how best to implement them according to guidelines. We believe responsible marketing can play an important role in addressing childhood obesity.
“Obesity and diabetes are critical health issues in South Africa. What is required is a concerted effort by the government in partnership with the private sector to promote healthy eating and proper nutrition.”
The Consumer Goods Forum will be hosting scores of CEOs from the world’s most influential consumer and retail brands in Cape Town next month. For its first edition on African soil, The CGF Global Summit is expected to draw more than 800 delegates from over 365 companies from 40 countries and will take place at the Cape Town International Convention Centre from 15 to 17 June 2016.
The Consumer Goods Forum Global Summit convenes at the Cape Town International Convention Centre from 15 to 17 June. Manufacturers, service providers and retailers within the consumer goods industry can register online at www.tcgfsummit.com to attend.
Read more at www.theconsumergoodsforum.com and www.tcgfsummit.com.
