Nearly 400 stories have already been made available for publication through the Twenty Ten media project, with at least a dozen more - including photo, text, audio and multimedia features - still to come by the final whistle on 11 July.
"We have really been looking at stories that add depth and breadth to the existing predictable coverage of the World Cup and its host continent and nation," explains Media Manager Dominique le Roux. "We were always only too aware that South Africa would be teeming with sports journalists representing every agency and publication under the sun, but what we wanted to do was to offer something unique: draw on the special insights, language skills and insider knowledge of African journalists and to allow Africans to tell Africa's stories."
The 128 Twenty Ten journalists from across Africa have employed a variety of media to tell these tales, each providing a slightly different focus or context. Examples range from stories on the background, impact and debated history of the now-iconic vuvuzela, to grittier stories looking at the economic impact of the World Cup - from those who had big dreams of the riches they would make, such as an elderly guesthouse owner in one of the townships, to those groups who have been completely marginalised and who continue to live in absolute poverty despite the billions being spent on World Cup infrastructure. Many of the stories showcase the gulf between rich and poor in Africa's leading economy. And of course many focus on the African diaspora that continue to be victims of the xenophobia that has arisen in recent years: the Twenty Ten journalists describe the lives of prostitutes, Burundian hairdressers, Congolese car guardsand illegal South African miners.
"The diversity of voices and approaches has now started to pay off in the types of reports we are putting out," says Greg Marinovich, Twenty Ten Editor-in-Chief. "From radio to images, what Twenty Ten has produced is unmatched!"
For more information on the Twenty Ten project, see www.roadto2010.com. To find out about publication rights to the features, email . To commission a Twenty Ten journalist, email .
Images by Nikki Rixon/Twenty Ten and Arnaud Thierry Gouegnon/Twenty Ten.
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