Understanding insights about customers (current and prospective) is essential for developing products and services that offer value to the customer and generate profit for your organisation. Join Matshepo Majola, General Manager: Insights & Marketing Data Analytics from Absa as she explains how this can be a key differentiator that provides a competitive edge for any organisation.
Matshepo will be speaking at the 2013 Direct Marketing Conference, taking place on 6 and 7 March 2013. Her presentation will focus on the following areas:
Understanding the 'individual' behind 'the customer'
Developing a data and insight oriented culture
Differentiation through customer-centered strategies
This is just one of the many inspiring speakers and topics confirmed for this exciting marketing event, sponsored by the S.A Post Office..
The real-world use of big data - How innovative enterprises extract value from uncertain data Lesley-Anne Wilkinson, Lead for the Institute for Business Value: Middle East and Africa, IBM
Integration - how to get it right Shelley Waterhouse, Managing Partner and Warren Hunt, Head of Strategy, OgilvyOne
Multi-channel marketing - how a multi-channel discipline changes everything about how we conduct business and the way we communicate with our customers Andrew Ambrogioni, CEO and Executive Creative Director, Action Ambros
CRM2.0 - the move from traditional CRM models to the new models incorporating mobile and social media Dylan Kruger, Senior Strategist, aqua
Using customer insights and analytics to build a long term competitive advantage Matshepo Majola, General Manager: Insights & Marketing Data Analytics, Absa
Mobile success in South Africa - taking Ster-Kinekor to the masses Tim Bishop, CTO & Founder, Prezence Digital and Fiaz Mahomed, CEO, Ster-Kinekor
Delivering new markets Craig Mooi, Senior Manager: Marketing, South African Post Office
Game-changing eMarketing 2013 - New trends, key techniques & best practices for email marketing Colleen Backstrom, CEO, Kaleidoscope Advertising & eMarketing
The impact of the Consumer Protection Act & Protection of Personal Information Bill on direct marketing Kevin Dam, Director: Commercial Department, DM KISCH INC
Database management and selection: how to get the right message to the right people Tony Sham, Founder and Director, Interactive Direct
DAY TWO, 7 MARCH - DIRECT MARKETING CONFERENCE:
How to integrate digital marketing into the overall marketing mix and create real value for an organisation Lana Strydom, Head: Digital Marketing and Media, First National Bank (FNB)
Tribal Marketing - a new way of segmentation and consumer engagement Neil Hart, Chairman, Boomtown
Real time marketing - website personalisation Nathalie Ing, Senior Solution Manager, SAS
Customer experience management - premium customer delivery Shevani Wilson, Manager: CRM, BMW South Africa
The connected consumer - a look at the evolution of technology and its implications for marketers Andisa Ntsubane, Marketing and Communications Director, Microsoft South Africa
The strategic importance of content marketing Helene Lindsay, Head of Strategy, New Media Publishing
A loyalty conversation - the reality, challenges and opportunities of loyalty in South Africa Keith Wiser, Managing Director, 5th Dimension and Imran Patel, Managing Director: I.E Business Insights and Strategic Consulting - a member of AfroCentric Group
Using mobile to build relationships with low-income consumers in South Africa Candice Goodman, Managing Director, Mobitainment and Deputy Chair: Mobile Marketing Association of SA
ADDED VALUE! PRE-CONFERENCE WORKSHOPS (5 March 2013):
Workshop 1: Facilitated by Colleen Backstrom, CEO, Kaleidoscope Advertising and eMarketing Email Marketing - Improve the accuracy and effectiveness of your marketing emails
Workshop 2: Facilitated by Steve Bird, Director, Agon Training Direct Marketing Fundamentals - Unlock and implement key Direct Marketing techniques to get measurable results in a multi-channel environment
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