Understanding insights about customers (current and prospective) is essential for developing products and services that offer value to the customer and generate profit for your organisation. Join Matshepo Majola, General Manager: Insights & Marketing Data Analytics from Absa as she explains how this can be a key differentiator that provides a competitive edge for any organisation.
Matshepo will be speaking at the 2013 Direct Marketing Conference, taking place on 6 and 7 March 2013. Her presentation will focus on the following areas:
Understanding the 'individual' behind 'the customer'
Developing a data and insight oriented culture
Differentiation through customer-centered strategies
This is just one of the many inspiring speakers and topics confirmed for this exciting marketing event, sponsored by the S.A Post Office..
Workshop 1: Facilitated by Colleen Backstrom, CEO, Kaleidoscope Advertising and eMarketing Email Marketing - Improve the accuracy and effectiveness of your marketing emails
Workshop 2: Facilitated by Steve Bird, Director, Agon Training Direct Marketing Fundamentals - Unlock and implement key Direct Marketing techniques to get measurable results in a multi-channel environment
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