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Using customer insights and analytics to build a long-term competitive advantage

Understanding insights about customers (current and prospective) is essential for developing products and services that offer value to the customer and generate profit for your organisation. Join Matshepo Majola, General Manager: Insights & Marketing Data Analytics from Absa as she explains how this can be a key differentiator that provides a competitive edge for any organisation.
Matshepo will be speaking at the 2013 Direct Marketing Conference, taking place on 6 and 7 March 2013. Her presentation will focus on the following areas:
  • Understanding the 'individual' behind 'the customer'
  • Developing a data and insight oriented culture
  • Differentiation through customer-centered strategies
This is just one of the many inspiring speakers and topics confirmed for this exciting marketing event, sponsored by the S.A Post Office..



  • The real-world use of big data - How innovative enterprises extract value from uncertain data
    Lesley-Anne Wilkinson, Lead for the Institute for Business Value: Middle East and Africa, IBM
  • Integration - how to get it right
    Shelley Waterhouse, Managing Partner and Warren Hunt, Head of Strategy, OgilvyOne
  • Multi-channel marketing - how a multi-channel discipline changes everything about how we conduct business and the way we communicate with our customers
    Andrew Ambrogioni, CEO and Executive Creative Director, Action Ambros
  • CRM2.0 - the move from traditional CRM models to the new models incorporating mobile and social media
    Dylan Kruger, Senior Strategist, aqua
  • Using customer insights and analytics to build a long term competitive advantage
    Matshepo Majola, General Manager: Insights & Marketing Data Analytics, Absa
  • Mobile success in South Africa - taking Ster-Kinekor to the masses
    Tim Bishop, CTO & Founder, Prezence Digital and Fiaz Mahomed, CEO, Ster-Kinekor
  • Delivering new markets
    Craig Mooi, Senior Manager: Marketing, South African Post Office
  • Game-changing eMarketing 2013 - New trends, key techniques & best practices for email marketing
    Colleen Backstrom, CEO, Kaleidoscope Advertising & eMarketing
  • The impact of the Consumer Protection Act & Protection of Personal Information Bill on direct marketing
    Kevin Dam, Director: Commercial Department, DM KISCH INC
  • Database management and selection: how to get the right message to the right people
    Tony Sham, Founder and Director, Interactive Direct

  • How to integrate digital marketing into the overall marketing mix and create real value for an organisation
    Lana Strydom, Head: Digital Marketing and Media, First National Bank (FNB)
  • Tribal Marketing - a new way of segmentation and consumer engagement
    Neil Hart, Chairman, Boomtown
  • Real time marketing - website personalisation
    Nathalie Ing, Senior Solution Manager, SAS
  • Customer experience management - premium customer delivery
    Shevani Wilson, Manager: CRM, BMW South Africa
  • The connected consumer - a look at the evolution of technology and its implications for marketers
    Andisa Ntsubane, Marketing and Communications Director, Microsoft South Africa
  • The strategic importance of content marketing
    Helene Lindsay, Head of Strategy, New Media Publishing
  • A loyalty conversation - the reality, challenges and opportunities of loyalty in South Africa
    Keith Wiser, Managing Director, 5th Dimension and Imran Patel, Managing Director: I.E Business Insights and Strategic Consulting - a member of AfroCentric Group
  • Using mobile to build relationships with low-income consumers in South Africa
    Candice Goodman, Managing Director, Mobitainment and Deputy Chair: Mobile Marketing
    Association of SA



    Workshop 1: Facilitated by Colleen Backstrom, CEO, Kaleidoscope Advertising and eMarketing
    Email Marketing - Improve the accuracy and effectiveness of your marketing emails

    Workshop 2: Facilitated by Steve Bird, Director, Agon Training
    Direct Marketing Fundamentals - Unlock and implement key Direct Marketing techniques to get measurable results in a multi-channel environment

    View the full workshop outlines

    Pre-conference workshop 1: Email Marketing (half-day) R2 250 (incl. VAT)
    Pre-conference workshop 2: Direct Marketing Fundamentals R4 500(incl. VAT)
    Two-day Direct Marketing Conference R9 250 (incl. VAT)
    One-day Direct Marketing Conference R4 625 (incl. VAT)
    Workshop 1 and Two-day Conference R10 500 (incl. VAT & save R1 000)
    Workshop 2 and Two-day Conference R11 950 (incl. VAT & save R1800)
    The above fee includes lunch, refreshments, parking and conference and workshop material

    SPECIAL OFFERS AVAILABLE - contact us for more info.

    Register online

    For MORE INFORMATION, contact Maureen du Toit: or 083 226 6657
    To BOOK, contact Nkosi Nxumalo: or 011 706 6009

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