Direct marketing with unique interactive SMS system delivers response rates of 25% and more

The secret is in building the right kind of databases through an 'opt in' marketing program such as a special event or a competition. After which you regularly promote special offers to the database in a carefully controlled and managed direct marketing program.

"We show clients how to avoid the common pitfalls of sms marketing," says Chris Marrington of Start Corporation.

"Firstly, avoid the bombardment technique. This is a powerful, intrusive medium. Use it wisely or you'll scare people away. Also, cut down on the broadcast messages - the kind that merely make an announcement without offering any additional value. And whatever you do, never send spam. Never."

Start's unique system comprises a rules engine linked to a powerful SMS platform. This allows them to create custom designed sms business solutions that can be run from Start's website or, if desired, linked to the client's core system.

Start is the leader in SMS business solutions in America, Europe, Australia and Malaysia. Among their clients are Pizza Hut, Subaru, Volvo, Radio Rentals, Qantas, News Corporation, Fox Television and NASCAR.

For more information contact Chris Marrington, (011) 807-2351 or mail View the website at www.startcorp.com.