PRIMEDIA@HOME drives feet to Silverstar Casino

Worlds apart from any other casino, but just a short drive from you, Silverstar Casino is not the usual! Tapping PRIMEDIA@HOME's unique and direct door-to-door distribution infrastructure ensured a successful direct marketing campaign for Silverstar.

"Creating awareness and drawing LSM 7-10 Johannesburg North and Pretoria consumers to Silverstar Casino was the main objective of its six-day direct marketing campaign, which saw the targeted distribution of 45 168 promotional items," says PRIMEDIA@HOME's Chief Executive Officer, Melvin Chagonda.

PRIMEDIA@HOME uses geographic and demographic segmentation systems to ensure direct interaction with its clients' target market. "This is an essential component of any successful campaign. You can't achieve success if you are targeting the wrong market. This applies to any current or prospective client," Chagonda concludes.


About PRIMEDIA@HOME
Founded in 1966, PRIMEDIA@HOME is the undisputed leader in the field of direct marketing and product activation promotions. Distributing both advertising material and samples to specific target markets and communities countrywide, PRIMEDIA@HOME's extensive data bases enable distribution solutions that reach pinpointed markets minimising waste and reducing cost. PRIMEDIA@HOME provides accurate, tailored direct media solutions through an extensive national network. For more information, visit www.primehome.co.za.