PRIMEDIA@HOME is the confirmed communication partner of choice for the Government Communication and Information System's (GCIS) Vuk'uzenzele tender.
“This means PRIMEDIA@HOME is the sole distribution agency for the Vuk'uzenzele government magazine, nationwide,” exclaims Melvin Chagonda, Chief Executive Officer, PRIMEDIA@HOME.
PRIMEDIA@HOME implements standardised national controls for both mass and niche distribution platforms developed by the media owner to ensure advertising material is reliably, effectively and professionally distributed. “Being both at the forefront of innovation and with an exacting infrastructure, we are able to ensure that our national branches will distribute Vuk'uzenzele directly to its intended market,” Chagonda adds.
Chagonda stresses that companies need to be sure their distribution partner has a thorough understanding of their target audience and the capacity, in terms of infrastructure and database, to effectively reach that audience.
The tender, presented to the Tender Evaluation Panel in February 2008, required extensive pre-planning and preparation. “As with the two other GCIS tenders recently awarded to PRIMEDIA@HOME, we had to deliver a unique strategy and outcome to meet the GCIS's objectives,” Chagonda adds.
The project team was led by Andrew Gibbs, Regional Sales Manager, as point man, backed up by Vikesh Roopchand, GM Business Development and CEO Melvin Chagonda. “The PRIMEDIA@HOME team pulled out all the stops to ensure this extraordinary success. It is a well deserved hat trick,” Chagonda concludes.
About PRIMEDIA@HOME Founded in 1996, PRIMEDIA@HOME is the undisputed leader in the field of direct marketing and product activation promotions. Distributing both advertising material and samples to specific target markets and communities countrywide, PRIMEDIA@HOME's extensive data bases enable distribution solutions that reach pinpointed markets minimising waste and reducing cost. PRIMEDIA@HOME provides accurate, tailored direct media solutions through an extensive national network. For more information, visit www.primehome.co.za.
Visit our PRESS OFFICE: PRIMEDIA@HOME is the leading partner in direct-to-consumer marketing and promotions, and a pioneer in the field of precision marketing. Our targeted advertising distribution platforms enable clients to effectively reach key consumers in receptive environments.- more....
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