Z-CARD® Africa, Middle East, India and Turkey (ZAMI) has done exceptionally well in the UK PocketMedia® Awards, bringing home two out of the six awards.
"This is the first time that other regions have been eligible to enter the UK PocketMedia® Awards. Winning two awards is thus a significant achievement for the ZAMI region," says John Davis, ZAMI's Managing Director.
The South African region, known locally as PocketMedia® Solutions, came out tops in the International PocketMedia® Award category with its client, African Bank, leading the poles with 310 votes.
African Bank designed and had a personalised PocketMedia® Solutions' mailer produced - a world first in terms of the direct mail PocketMedia® application - that embraces the extraordinary. It has a concertina-style inner that opens to provide its customers with various messages about the bank and how it can meet the needs of individuals at various stages of their life.
The mailer consists of a sealed Z-CARD® with a world-first zip strip which is pulled to reveal the contents of the Z-CARD®. Full duplex personalisation was done on the cover of each Z-CARD®, on 300gsm board, which is also a world-first in terms of PocketMedia® Solutions' applications.
"We were ecstatic to hear that we had won! As an in-house agency it is inspiring to know that we can compete against big agencies with bigger budgets on a creative level," says African Bank's Tammy McCrindle, Creative Manager.
The Marketers Association of Zimbabwe (MAZ) took top honours in the Best Use of PocketMedia® category with the Wheel Star Fold produced by ZAMI's Zimbabwe distributor, Nhume Marketing Communications.
MAZ had an all new PocketMedia® application - consisting of a wheel on the front cover and a Star Fold inner - produced to drive awareness of the Superbrand concept.
The Superbrand Brand of the Year is an international concept adopted by the Marketers Association of Zimbabwe in 2010 to create a level playing field in the branding landscape and to ensure that the best performing brands are celebrated and rewarded.
"We have already produced a number of innovative PocketMedia® applications for our clients this year, and we look forward to entering them into next year's awards," Davis concludes.
PocketMedia® Solutions offers clients a range of opportunities to get their message across in an effective, interesting, compact and unusual way. PocketMedia® breaks through the usual marketing clutter by providing complex information in a concise, accessible form which is designed to be carried "on person". For example, the Z-CARD® and other PocketMedia® applications are a great alternative to traditional printed media and are available in a range of sizes and formats. Visit www.zcard.co.za for more information.
Focusing on the needs of a time poor and highly mobile generation, our goal is to deliver interactive and memorable communications for our clients which, delivered straight to the pocket, can be measured and which deliver fantastic and proven ROI.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.