The newly added speakers join director Robert Wong, urban mobility revolutionary Jens Martin Skibsted, maverick typographer Oded Ezer, multimedia maestro Karin Fong, product designer Maarten Baas, architect Francis Kéré, education reformer Kiran Bir Sethi, data visualisation expert Ben Fry, product innovator Dror Benshetrit and graphic design studio Bibliotheque.
David Butler is the man responsible for leading the global design vision and strategy of Coca Cola. This involves managing how the brand is thought about and what is done with design at the company, building the brand's capability and managing its reputation as a design-driven company that prioritises sustainability. With a keen interest in design education, he believes that in the future, creativity will be applied to the world's most "wicked problems" to create sustainable innovation and growth for the company and the communities in which it operates. He is recognised among Fast Company's 2009 Masters of Design and manages 450 brands in 206 countries.
Dana Arnett doesn't just design for brands, he defines them and adds the necessary emotion. As the founding principal and CEO of VSA Partners, an international design firm. Over the past 28 years, he has won nearly every industry award, globally recognised by over 60 competitions and designations and has Nike, Harley-Davidson, IBM, Motorola, General Electric and Coca-Cola as some of the big names that VSA Partners has not only designed for, but created the backbone of their brands. He was named to the ID40, which cited him as one of the 40 most important people shaping design internationally. He recently started doing more advertising work and found that he enjoys this fresh way of reinterpreting design.
Leading brand thinker, Michael Wolff, believes that good design brings value to people and the world we live in. He joined forces with Wally Olins in 1965 to establish Wolff Olins, which went on to become one of the most successful branding companies in the world. In 1983, he left and joined Addison design company, doing work for the London Underground, Jaguar, Shell, BP and the Barcelona Olympic Games. During the 1980s and 1990s Wolff worked on the controversial British Airways identity, created the Labour Party's identity and worked with the Citigroup to create the Citi brand. Today he runs Michael Wolff & Company in London, who counts Mothercare and the University of Oxford in the UK, Intel in the US, and a new bank in Russia among their clients.
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