Creative Licence Design (Pty) Ltd was recently commissioned by Legacy Modutec Pty Ltd to create a new corporate identity for the company. Previously Legacy and Modutec were two separate identities, but upon their merger into one, Creative Licence was briefed to bring together these two identities, and to link the new identity to the sophisticated furniture designed by Legacy Modutec.
A logo represents a brand and is the ‘face' of the company, and it was with this in mind that Creative Licence designed a logo that portrays what Legacy Modutec stands for.
What places Legacy Modutec above their competitors is that the furniture they make is sophisticated and always meets a high standard of quality. The furniture is designed and manufactured in order to create effective, stylish and comfortable hospitality or office environments. These are important aspects for Legacy Modutec as they are fundamental attributes to the design of their furniture, and the brand mark Creative Licence designed brings this across by appearing stylish, sophisticated and functional.
The contrasting colors that Creative Licence used for the logo catch the eye and ensure easy recognition, vital attributes for the design of a successful logo. The brand mark is also designed in such a way that a person can see an L and M, denoting the equal partnership represented by Legacy Modutec.
Creative Licence is a dynamic graphic design, brand creation and brand mentoring company that specialises in Corporate Identity Design, Packaging Design, Brochure Design, Point of Sale Material, Promotional Material, Branding Equipment and Brand Guidelines.
Creative Licence has extensive experience in brand mentoring and according to Renier Prinsloo, Client Service Director of Creative Licence, “Brands have become the most valuable and protected assets of corporations, because they enable the introduction of new commodities while concurrently maintaining or strengthening relationships with consumers.”
Visit our PRESS OFFICE: Creative Licence is a graphic design and brand mentoring company that positions itself as a visual communications company with expertise extending from corporate repositioning and brand strategy through to corporate identity and brand creation.- more....
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