Patrick Baron: We're all searching for the next big thing in music, science, medicine, entertainment, popular culture, technology, diet, exercise, fashion and communications. Innovations in technology and data have driven revolutionary change over the last ten years and you'd expect this to continue. Having said that, if I had a clue what the answer was I'd probably keep it to myself and use it in our next campaign.
Don't miss the DStv Seminar of Creativity at Cape Town City Hall on Friday 19 September. Patrick Baron will be joined by other international leaders including Facebook's Rob Newlan, Unilever's Yaw Nsarkoh; PJ Pereira, CEO and co-founder Pereira and O'Dell, San Francisco; Stephen Doyle, Creative Director, Doyle Partners, New York City and Ali Ali the acclaimed commercial's director from Egypt and former Executive Creative Director and Founder of Elephant.
For more: