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Manufacturing Indaba 2018

Designed to celebrate 20 years of freedom

2014 is fast becoming a dream year for SABMiller's much loved Hansa beer brand.

To celebrate the 20th anniversary of freedom in South Africa, the country's iconic brand asked Berge Farrell Design to create packaging that would make all Hansa Big Dreamers proud.

The team's brief was clear - out with the old and in with the new.

Starting with the ultimate quality seal, the premium foil showcases the liquid gold inside. On the bottle, the signature Saaz hop embossing and new neck emboss is tactile and reminds us of what makes Hansa truly unique.

Keeping the brand's positioning of 'Designed for Dreamers' in focus, the new label and logotype is bold, with iconic touches of red, gold and silver.

The result is celebratory bottle and can packs that invite everyone to grab a Hansa... and raise one to the next 20 years of Dreaming Big.

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Berge Farrell
Berge Farrell is a strategically driven design and branding consultancy. We believe that insightful design can, and should, create competitive advantage.