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Manufacturing Indaba 2018

Berge Farrell Design refreshes Panama's favourite beer

Long celebrated and greatly loved by Panamanians since 1926, Atlas Beer is the preferred choice at local carnivals, fairs and in busy bars and restaurants throughout the counts.
With the brand wanting to continue the party with today's generation, Atlas looked to Berge Farrell to refresh its brand world.

Along with a cleaner, more simplified label shape, BF's design team contemporised llthe globe, star and logotype to highlight the premium quality inherent in the brand. To further enhance the perfect drinking occasion, the stylised white globe turns blue when Atlas is perfectly chilled.

With BF's finely crafted design upgrade, Atlas is perfectly positioned to continue sustaining the Panamanian spirit through its premium, crisp refreshment and iconic packaging.

Berge Farrell's press office

Berge Farrell
Berge Farrell is a strategically driven design and branding consultancy. We believe that insightful design can, and should, create competitive advantage.