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2007
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The Loerie Awards 2007 Articles

Loerie Awards results feeding frenzy
By: Louise Marsland

BREAKING NEWS: Bathing at the beaches around Margate, host to the most spectacular industry event annually, The Loerie Awards, has been banned due to a feeding frenzy by sharks on all the whale meat left behind when a beached whale was blown up mid-week. But that is nothing compared to the frenzy surrounding the inadvertent leaking of parts of The Loerie Awards results earlier this week due to an apparent IT glitch on the official Loerie website.

The Loerie Awards MD, Andrew Human, has confirmed that some of the awards results were leaked and that “action” had been taken internally. “The information is not available online anywhere, it was put up erroneously… I accept full responsibility as CEO of The Loerie Awards.”

While being clearly a monumental stuff-up that led to the list of supposed winners for the Saturday and Sunday night awards, 28 and 29 July 2007, being emailed around the industry today, Friday, 27 July – even as many were flying into Margate for the festival weekend – Human speaking from a beautiful sunny and warm Margate, said that while this was not a positive event, he did admit that rather “a frenzy” around the winners than no one giving a toss at all about the awards results.

Prior to 2005 when The Loerie Awards were relaunched and relocated to Margate, it was an open secret in the industry every year as to who the winners were, as the industry judges from the various agencies all knew the results. Some level of surprise has been maintained since then.

Finance Week's Tony Koenderman, who broke the story, said the list was circulating “like wildfire” through the industry:

www.fin24.co.za/articles/default/display_article.aspx?Nav=ns&ArticleID=1518-1786_2154651

ABOUT THE AUTHOR

Louise Marsland is editor and editorial director of Bizcommunity.com, Africa’s leading provider of daily media, marketing, and advertising news and information. She is also the South African joint-coordinator and founder of the Trade, Association, Business Publication International (TABPI) Editor’s Chapter. She has recently also been appointed to head up the Magazine Publishers’ Association of South Africa (MPASA) Business-to-business Media Sub-committee. A journalist with 21 years’ experience, Marsland started in daily newspapers in South Africa in the 1980s and has specialised in media strategy and B2B and online media in the last decade, editing and launching publications in the main in the marketing and FMCG retail market, both print and online. She recently researched the sustainability of the B2B media sector for her Masters in Commerce degree: Strategy & Organisational Dynamics, through the Leadership Centre of the University of KwaZulu-Natal. She is currently researching a book in her field and develops training programmes in the B2B media sector; and marketing communications arena in knowledge management from a media perspective. Contact her on: editor@bizcommunity.com.

[27 Jul 2007 15:34]


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