Beached whales, balmy weather (as long as the Cape cold front doesn't take a turn past the South Coast), parties galore, ecstatic winners, broken hearts, mullets, Margate and fast food 24/7, no ag pleeze daddy needed… what more could one want from the annual Loerie show? It's all there in the shinest bling affordable. Bizcommunity.com is arriving Friday, look out for us all dressed up in our trademark red. Morrisjones&co did a nice little ad for their client Wimpy to set the scene for the weekend which will be flighted at Durban airport. Take a look.
Wimpy's ‘Beach' ad will air at the Durban airport during Loeries and is also being sent around as a viral email in the industry.
The idea evolved from morrisjones&co's new DTP manager Jethro Muller and was shot on Margate beach by creative director, Trevallyn Hall and art director Joe van der Linde. Edited by Heema Daya from See Spot Run, it was a proactive idea that the agency turned around in three days. The actor is Craig Morris.
Louise Marsland is editor and editorial director of Bizcommunity.com, Africa’s leading provider of daily media, marketing, and advertising news and information. She is also the South African joint-coordinator and founder of the Trade, Association, Business Publication International (TABPI) Editor’s Chapter. She has recently also been appointed to head up the Magazine Publishers’ Association of South Africa (MPASA) Business-to-business Media Sub-committee. A journalist with 21 years’ experience, Marsland started in daily newspapers in South Africa in the 1980s and has specialised in media strategy and B2B and online media in the last decade, editing and launching publications in the main in the marketing and FMCG retail market, both print and online. She recently researched the sustainability of the B2B media sector for her Masters in Commerce degree: Strategy & Organisational Dynamics, through the Leadership Centre of the University of KwaZulu-Natal. She is currently researching a book in her field and develops training programmes in the B2B media sector; and marketing communications arena in knowledge management from a media perspective. Contact her on: editor@bizcommunity.com.
Connected by: Uninet
Louise Marsland is editor and editorial director of Bizcommunity.com, Africa’s leading provider of daily media, marketing, and advertising news and information. She is also the South African joint-coordinator and founder of the Trade, Association, Business Publication International (TABPI) Editor’s Chapter. She has recently also been appointed to head up the Magazine Publishers’ Association of South Africa (MPASA) Business-to-business Media Sub-committee. A journalist with 21 years’ experience, Marsland started in daily newspapers in South Africa in the 1980s and has specialised in media strategy and B2B and online media in the last decade, editing and launching publications in the main in the marketing and FMCG retail market, both print and online. She recently researched the sustainability of the B2B media sector for her Masters in Commerce degree: Strategy & Organisational Dynamics, through the Leadership Centre of the University of KwaZulu-Natal. She is currently researching a book in her field and develops training programmes in the B2B media sector; and marketing communications arena in knowledge management from a media perspective. Contact her on: 
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