‘I wish I could fly'

Stathacopoulos and her creative partner Stu Stobbs started the innovative marketing services agency, which specialises in CRM, events and growing brands through dialogue and behaviour-changing ideas, in January 2006 and have a blue chip client base. She takes her self too seriously, but is proud of the fact that she has judged Loeries for many years, (even sits on the board), has judged Cannes International Direct and Dubai Lynx Regional awards and is the country chair of the John Caples USA Awards, (yes, she loves awards). She really found her tipping point when she started her consultancy The Tipping Point in 2002, which she then merged into proximity#ttp.

1. Define creativity…

The art of thinking differently in a way which will change the way the recipient perceives a message!

2. What do awards mean to you?

Everything – positions you as better than your competitors, makes you stand out from the crowd!

3. If you thought you were a sure thing for a Loerie and then lost out to the competition, would you be a bad loser?

Nope. If they are better than us, they deserve the accolade (or the bird!)

4. If you were an animal, which would you be and why?

A lion – roars and yet is gentle, hunts only to eat; needs space in the sun.

5. Which superhero power do you wish you had?

[The ability] to fly.

6. What is the best thing about the ad industry?

Um, now there is a question – can I get back to you?

7. What do people call you behind your back?

Intimidating!

8. If you weren't in advertising, what would you do?

Own a healing centre where the gurus like Ben Zander and the Dalai Llama address people like me.

9. Name an ad campaign or jingle that you will remember till you die.

Koo (early 1970s) – jingle.

10. What is your best attribute/strength?

Belief in people.