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Daantije is dynamite in an Aveo

Chevrolet puts its new Aveo to the test in its latest ad featuring Daantije Badenhorst, winner of popular Afrikaans programme Noot vir Noot and Flinkdink as the 'test dummy'.
Conceptualised by Pieter Verwey of Admakers International and directed by Etienne De Villiers, the commercial is shot to look like a Top Gun movie, with very serious-looking shots used to comic effect.

Verwey says: "Although Daantjie is a character widely known in the Afrikaans community, we feel that the overall humour and message of the ad will be well understood and appreciated by the English community as well."

In the commercial, Daantjie appears to risk his life testing the Aveo by stopping mere centimeters from a brick wall while his family watches.

As the dust settles all around him, he looks again straight into the camera, cool as always and says: "Do you think I'm stupid - the Aveo also comes standard with ABS brakes. Like I said: great and safe."

The commercial flighted for the first time on 10 February on SABC 2 and will also be flighted on M-Net from 13 February.
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Comment
Anonymous
Obviously counting chickens before they hatch!-
Pity he didn't win!!
Posted on 15 Feb 2006 16:10
Anonymous
Yea - so?-
Big deal
Posted on 15 Feb 2006 16:47
Anonymous
what some people find newsworthy boggles the mind !!!-
!!
Posted on 16 Feb 2006 09:38
Anonymous
Ja jong Carike...-
Kyk hoe kyk hy vir my! Gee hom 50 randjies met die komplimente van ABSA. lol
Posted on 16 Feb 2006 10:56
Anonymous
Klap Daantjie se handtjie-
He behaved like a spoiled little child when he lost the finals to the doll from Secunda; I'm glad he's not associated with any of my brands.
Posted on 16 Feb 2006 14:09
Anonymous
Brilliant!-
This ad is funning and enjoyable, it clearly communicates the benefits of the Aveo. Well done to Admakers!
Posted on 16 Feb 2006 21:03
Anonymous
Why read the article?-
If this ad appears to be none news worthy then why did you read this article. Something drew you to it...maybe the simple humour.
Posted on 16 Feb 2006 21:05
Anonymous
Brillant - are you the creatives mother?-
Sounds a bit suspicious to me
Posted on 17 Feb 2006 16:09
Huisgenaught
Kaas en wyn...-
Wie is die ou en wie gee om?
Posted on 17 Feb 2006 17:08
batman
hee haw-
if you are trying to sell cars to rednecks, maybe. i couldn't care less who daantjie is. if he looked anything like the archers aqua man, yeah then i'll buy a chev but until then i don't think anyone cares.
Posted on 20 Feb 2006 11:56
raai wie?
daantjie-
Weet jy hoekom het die ouens van die ad nie wou hê daantjie moet deur die muur jaag nie? Want hy sou dit moontlik nie goed hanteer het nie ... miskien weer 'n vloer moer gooi....
Posted on 20 Feb 2006 13:46
Angel
Perfect placement-
I must congratulate the ad agency on the perfect placement of the Ad during friday night Noot vir Noot. And even if most of you are not impressed, I think using Daantjie was perfect. Daantjie has become a Noot vir Noot icon, and if you dont understand it's your problem. Mooi so Daantjie & The Advertising Agency.
Posted on 21 Feb 2006 08:21
Angel
Well Said.-
LOL, very well said.
Posted on 21 Feb 2006 08:22
Angel
Ignorant-
Batman- You are abviously not cognicent of the Target market that is absolutely blown away by the ad and who will most likely only now consider bying an Aveo.
Posted on 21 Feb 2006 08:25
batman
like i said...-
like i said, rednecks. and you obviously haven't done your homework, try reading the "target market's" newspaper and you'll see that daantjie isn't that popular! everyone thinks he's a joke.
Posted on 21 Feb 2006 08:44
Lianda
?-
Gaan ons snoepie toe?
Posted on 22 Feb 2006 11:54
Lianda
?-
'n Lelike kar vir lelike mense
Posted on 22 Feb 2006 11:59
Marchia
!-
Billybong
Posted on 22 Feb 2006 13:21

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