Promise Digital and Brandspank announce merger

Promise Digital now boasts expert front and back-end development in-house, as well as dedicated creative, technical and operations directors.

James Moffatt, MD Promise, comments: "Acquiring talent in a rapidly growing digital market is extremely challenging. There appears to be a shortage of the right skills in Johannesburg, with plenty of talent residing in Cape Town. This appears to be a historical issue, coupled with the fact that tertiary institutions dealing in the digital space were late to the party. Our new partners, Dino and Danielle and their team have resolved these frustrations and Promise Digital now has the full capacity required to complete our integrated service offering. We feel strong chemistry together and share the same vision for the scale of success we want to achieve. Brandspank's existing client base now joins the rest of the Promise Digital portfolio of clients. I believe the future of Digital is integrated and we are extremely excited by the new growth opportunities this merger presents to Promise Digital and the Promise Group as a whole."

Danielle Horngren, Creative Director - Promise Digital, notes: "The defining factors for any agency today, is the depth and breadth of creative ability and the innovative delivery of its work to the right audience. Now, and in the future, tech-savvy consumers will form brand allegiance in new and unexpected ways, using anything from a billboard to a pair of glasses connected to the internet. Brands need to take advantage of this, right now. We want to lead this charge and so it made complete sense to join with Promise, combining their exceptional conceptual and design talent with our leading user experience and technical capabilities. Our work ethic, culture and vision are aligned and we are very excited about our partnership."

Dino Delides, Operations Director - Promise Digital, comments: "We are delighted to have joined with one of the leading through the line agencies in Johannesburg to deliver a 'tour de force' of agency services for our combined client base. Brandspank concentrated on perfecting its digital offering, covering all aspects from user experience design to development and online marketing. As Promise Digital, we will deliver a new generation of integrated web applications and services to our clients, with rich user experiences across a multitude of platforms. It has never been a better time for our clients to take advantage of opportunities in an exploding digital market, both in South Africa and throughout the African continent. We can't wait to help them do just that!"