The Jupiter Drawing Room (Cape Town) creates new brand campaign for Lucky Star

The new "BE MEGA" campaign takes inspiration from the biggest differentiating factor between fish and other proteins - it has Omega-3 fatty acids, which are essential and beneficial to everyday vitality and brainpower.

The TVC shows ordinary South Africans overcoming their self-doubt to be the best they can be - that is to BE MEGA in their own special way. They are encouraged by a fictional character who pops up in unexpected ways and uses his funky megaphone to get his positive message across.

The campaign is colourful, vibrant, optimistic and fun - just like the iconic brand that is Lucky Star. The creative team hopes that in a light-hearted way the campaign can remind South Africans how cool we really are and encourage us all to BE MEGA!



CREDITS:

Exec. Creative Director: Ross Chowles
Creative Director: Jonathan Beggs
Dep. Creative Director: Jen Mcfarlane
Account management: Samantha Milne, Hajirah Dawray
Copywriter: Batandwa Alperstein
Art Director: Karabo Makenna
TV Producer: Kim-Lara King

Production House: Ola Films
Director: Amy Allais
Exec. Producer: Olivia Leitch
Line Producer: Leanne Sanders
DOP: Michael Cleary
1st AD: Coenie Van Dyk

Animation and Fx: Black Ginger
Editor: Emily Bussac
Post Production House: Upstairs Post & Black Ginger
Music: Soft Light City
Sound Design: We Love Jam
Stylist: David Hutt
Art Department: Keenan McAdam