Running a consumer promotion starts with the brief to drive volume. The very concept is paramount to how the exercise affects the client's bottom line by way of putting more product in more palms and into more homes across South Africa. But there's an upside to a consumer promotion. It is the stirring reality that a brand also has a chance to change someone's life.
Limelightsa was tasked to run a consumer promotion through the last quarter of 2012 culminating in a glittering prize giving in January 2013. The Clere '600 000 Reasons to Celebrate' promotion saw a total of R600 000 in prizes; five weekly winners won their share of R50 000 every week from 22 October, 2012 and a grand prize of another R100 000 at the event in January. A staggering total of 509 005 entries were received proving this to be a very successful campaign for brand, agency and consumers alike.
Randlords set the scene for the final five prize winners who drew to reveal their ultimate prize money. Four of them won R5 000 and our big winner won R80 000 - an amount that will enable him to make choices now that will change his life forever.
"The night went off without a hitch, testimony to your hard work and organisational prowess," said Geoff Holtes, Assistant Brand Manager for Clere. "To add further compliment to the depth of your efforts, every contestant made mention of how spoilt they felt, needless to say, all thanks to Limelightsa. This evening was the shining cherry on top of what was a stunning ad campaign, consumer competition (with record breaking entries) and 2012 for Clere overall. Thank you for kicking off 2013 with a bang!"
Our industry is a multifaceted machine that challenges its artisans to create effective, memorable experiences. A happy client - combined with the lessons we learn on each and every project we complete - informs how we supersede expectations on all work going forward.
LimelightSA is a full service agency piloted by a team of focused brand engineers who are committed to engineering your brand. We engage careful strategies with TTL capabilities, all the while striving to exceed the business objectives set.- more....
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