It's not what you've got, but what you do with it

click to enlarge

Just what happens to our organs when we pass away is something that few of us ever consider. Nor do we stop to think about the thousands of people who die each year because the organs they so desperately need to survive are simply not available.

Craig's own awareness of organ donation was raised in 2001 when his friend suffered kidney failure and ended up in the intensive care unit of a Johannesburg hospital. He was one of the lucky ones as his brother immediately offered to donate a kidney.

As MD of Nine Mile Media, which focuses on brand building and customer retention, Craig is the driving force in the sponsorship of a national Billads campaign to raise awareness of the work done by the National Kidney Foundation of South Africa.

The ambient advertising campaign will see information about the Foundation being made available to customers via the Billads bill folders at leisure outlets across South Africa.

The Billads campaign aims to generate awareness of the Foundation, kidney disease and how you as a normal every day South African can help to save a life and make the ultimate difference.

"The creative, designed by Net#work BBDO, portrays the strong and serious message - one kidney, two lives," says Account Director, Leigh Jackman.

Thousands of South Africans die of kidney disease or kidney failure every year, including children. Some are lucky and can be treated by dialysis or have a kidney transplant, while some kidney conditions don't require dialysis at all, but still adversely affect the lives of thousands of South Africans.

"Numerous people have been affected by kidney disease including 70s soul singer Barry White, who was a dialysis patient until he died of a stroke in 2003. He sang, It is not what you have got, but what you do with it, a message we can all take to heart," says Craig.

For more information about the Kidney Foundation, visit www.nkf.org.za, contact .co.za or call 011 447 2531.

For more information about Billads, contact Craig Segal at 0861 64 63 64 or email . Follow him on Twitter: @CraigSegal.

Nine Mile Media DNA

Nine Mile Media's experiential marketing division, Edge, complements its successful advertising platform, Billads, which delivers brands and samples directly into the hands of over 6 million upmarket consumers every month through a network of 700 restaurants, coffee shops and hotels nationwide. Nine Mile Media offers marketers and advertisers valuable return on investment for experiential marketing and sampling campaigns in high consumer dwell time areas like shopping malls, airports, taxis and petrol station forecourts to name a few. To activate your brand with Nine Mile Media today, call 0861 64 63 64 or email .