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Ad Talent Salary Survey 2013

Issued by: Ad Talent
This survey was compiled using figures of actual placements made by Ad Talent, as well as salary information obtained from all candidates interviewed by Ad Talent's consultants from January 2012 to December 2012. These are cost to company (CTC) figures.
ADVERTISING AGENCIES
0-2 yrs(light)2 - 5yrs (med)5 - 9 yrs (heavyweight)
Managing director
JHBR65 000 - R75 000 - R100 000+
R 75 000R 95 000
CTR58 000 - R63 000 - 
R 63 000R 73 000R80 000+
Deputy MD
JHBR60 000 - R65 000 - R70 000+
R 65 000R 67 000
CTR48 000 - R52 000 - R55 000+
R 52 000R 55 000
General Manager
JHBR70 000 - R75 000R75 000+N/A
CTR50 000 - R53 000R53 000+N/A
Client Service/Business Unit Director
JHBR35 000 - R39 000 - R52 000+
R 37 000R 50 000
CTR27 000 - R33 000 - R50 000+
R 32 000R 47 000
Group Account Director
JHBR33 000 - R38 000 - R49 000+
R 36 000R 49 000
CTR25 000 - R31 000 - R46 000+
R 30 000R 45 000
Account Director
JHBR26 000 - R35 000 - R38 000 - R42 000
R 34 000R 38 000
CTR22 000 - R29 000 - R36 000+
R 28 000R 32 000
Account Manager
JHBR18 000 - R20 000 - N/A
R 22 000R 30 000
CTR9 000 - R13 000 - R20 000 - R23 000
R 12 000R 23 000
Account Executive
JHBR7 500 - R10 000 - N/A
R 9 000R 18 000
CTR6 000 - R8 000 - N/A
R 8 000R 12 000
Strategic Planning Director
JHBR45 000 - R52 000 - R65 000+
R 51 000R 64 000
CTR34 000 - R40 000 - R50 000+
R 39 000R 45 000
Strategic Planner
JHBR11 500 - R15 000 - R25 000 - 
R 14 000R 24 000R 50 000
CTR9 000 - R13 000 - R27 000 - 
R 12 000R 26 000R 42 000
Group/Executive Creative Director
JHBR90 000 - N/AN/A
R110 000+
CTR30 000 - N/AN/A
R75 000+
Creative DirectorSmall/Medium sized StudioMedium/Large Agency
JHBR22 000 - R30 000 - R55 000 - R60 000+
R 30 000R 55 000
CTR12 000 - R21 000 - R30 000 - R40 000+
R 20 000R 29 000
Head of DesignSmall StudioMedium/Large Agency (0-5 yrs)Medium/Large Agency (5 yrs +)
JHBR25 000 - R35 000 - R40 000 - 
R 35 000R 40 000R 60 000
CTR20 000 - R28 000 - R38 000 - 
R 28 000R 35 000R45 000+
Graphic Design/BTL Creative
JHBR6 000 - R8 000 - R18 500 - 
R 8 000R 18 000R30 000+
CTR5 500 - R12 500 - R17 000 - 
R 8 000R 16 000R 27 000
Creative Group Head
JHBR22 000 - R25 000 - R38 000 - 
R 32 000R 38 000R 50 000
CTR18 000 - R25 000 - R35 000 - 
R 26 000R 35 000R 40 000
Art Director
JHBR6 000 - R12 000 - R20 000 - 
R 10 000R 20 000R 42 000
CTR5 000 - R10 000 - R18 500 - 
R 9 000R 18 000R 35 000
Copywriter
JHBR6 000 - R12 000 - R20 000 - 
R 10 000R 20 000R 42 000
CTR5000-R9000R10 000 - R18 500 - 
R 18 000R 35 000
Head of DTP/Studio Manager
JHBR15 000 - R18 000 - R25 000 - 
R 20 000R 25 000R 48 000
CTR12 000 - R16 000 - R25 000 - 
R 17 500R 25 000R 35 000
DTP Operator
JHBR6 000 - R8 000 - R18 000 - 
R 10 000R 16 000R 35 000
CTR6 000 - R8 000 - R14 000 - 
R 8 000R 13 000R28 000+
Project Manager
JHBR18 000 - R22 000R20 000 - R30 000N/A
CTR9 000 -R13 000 - R23 000N/A
R12 000
Project Director
JHBR26 000 - R32 000R32 000 - R37 000R38 000+
CTR22 000 - R28 000R29 000 - R32 000R36 000+
Production
JHBR9 000 - R12 000 - R25 000 - R42 000
R 11 000R 25 000
CTR7 000 - R10 000 - R18 000 - 
R 10 000R 20 000R 30 000
Traffic
JHBR9 000 - R15 000 - R22 000 - 
R 15 000R 21 000R 47 000
CTR6 500 - R10 000 - R18 000 - 
R 9 000R 17 000R 30 000
Operations
JHBR50 000 - R55 000R56 000 - R70 000R70 000+
CTR38 000 - R45 000R45 000 - R50 000R50 000+
Media Director
JHBR28 000 - R35 000 - R42 000 - 
R 36 000R 42 000R 70 000
CTR20 000 - R28 000 - R38 000 - 
R 27 000R 38 000R 60 000
Media Planner
JHBR9 000 - R16 000 - R37 000 - 
R 16 000R 37 000R 50 000
CTR6 000 - R12 000 - R25 000 - 
R 12 000R 25 000R 30 000
Media Buyer
JHBR9 000 - R16 000 - R25 000 - 
R 16 000R 25 000R 35 000
CTR6 000 - R10 000 - R18 000 - 
R 12 000R 18 000R 25 000
Media Strategist
JHBR10 000 - R18 000 - R35 000 - 
R 18 000R 32 000R 60 000
CTR9 000 - R15 000 - R28 000 - 
R 15 000R 28 000R 45 000
MARKETING
0-2 yrs(light)2 - 5yrs (med)5 - 9 yrs (heavyweight)
Brand/Marketing Assistant
JHBR10 000 - R16 000 - N/A
R 16 000R 20 500
CTR9 000 - R13 000 - N/A
R 11 000R 18 000
Brand/Product Manager
JHBR15 000 - R26 000 - N/A
R 28 000R 39 000
CTR15 000 - R23 000 - N/A
R 24 000R 30 000
Senior Brand/Product Manager
JHBR27 000 - R40 000R35 000 -R45 000 - 
R 45 000R 55 000
CTR22 000 - R31 000R31 000 - R41 000R40 000 - R52 000
Marketing Manager
JHBR35 000 - R45 000R46 000 - R62 000+
R 62 000
CTR38 000 - R43 000R44 000 - R56 000R56 000+
Marketing Director
JHBR46 000 - R58 000 - R85 000+
R 62 000R 90 000
CTR38 000 - R52 000 - R60 000 - 
R 48 000R 60 000R 85 000
PUBLISHING
0-2 yrs(light)2 - 5yrs (med)5 - 9 yrs (heavyweight)
Editor
JHBR12 000 - R18 000 - R25 000 - 
R 18 000R 25 000R 55 000
CTR12 000 - R14 000 - R20 000 - 
R 14 000R 20 000R 40 000
Deputy Editor
JHBR12 000 - R18 000 - R25 000 - 
R 18 000R 25 000R 38 000
CTR12 000 - R15 000 - R20 000 - 
R 16 000R 25 000R 35 000
Managing Editor
JHBR12 000 - R15 000 - R25 000 - R35 000
R 18 000R 25 000
CTR12 000 - R12 000 - R18 000 - 
R 16 000R 22 000R 30 000
Features Editor
JHBR10 000 - R12 000 - R20 000 - 
R 15 000R 25 000R 30 000
CTR10 000 - R12 000 - R15 000 - 
R 15 000R 22 000R 27 000
Chief Sub-Editor
JHBR12 000 - R15 000 - R18 000 - 
R 15 000R 22 000R 25 000
CTR10 000 - R13 000 - R15 000 - 
R 15 000R 20 000R 23 000
Sub-Editor
JHBR10 000 - R12 000 - R15 000 - 
R 12 000R 20 000R 28 000
CTR8 000 - R10 000 - R15 000 - 
R 12 000R 20 000R 25 000
Feature Writer
JHBR10 000 - R11 000 - R20 000 - 
R 15 000R 25 000R 30 000
CTR8 000 - R10 000 - R18 000 - 
R 10 000R 18 000R 25 000
Publisher
JHBR17 000- - R20 000 - R35 000 - 
R 25 000R 40 000R 70 000
CTR16 000 - R18 000 - R25 000 - 
R 22 000R 30 000R 60 000
Production Manager/ Editor
JHBR11 000 - R16 000 - R25 000 - 
R 18 000R 25 000R 45 000
CTR10 000 - R15 000 - R21 000 - 
R 15 000R 20 000R 35 000
Art Director
JHBR6 000 - R11 000 - R16 000 - 
R 10 000R 15 000R 28 000
CTR6 000 - R11 000 - R16 000 - 
R 10 000R 15 000R 27 000
Graphic Designer
JHBR6 000 - R12 000 - R18 500 - 
R 12 000R 18 000R 28 000
CTR6 000 - R9 000 - R18 500 - 
R 9 000R 12 000R 28 000
Layout Artist
JHBR6 000 - R8 000 - R15 000 - 
R 8 000R 15 000R 28 000
CTR5 500 - R7 500 - R15 000 - 
R 7 500R 14 000R 28 000
Advertising Sales Executive
JHBR12 000 - R18 000 - R28 000 - 
R 18 000R 32 000R 38 000
CTR9 000 - R12 000 - R20 000 - 
R 15 000R 20 000R 32 000
Advertising Sales Director
JHBR22 000 - R31 000 - R46 000 - 
R 30 000R 45 000R 60 000
CTR20 000 - R28 000 - R30 000 - 
R 28 000R 40 000R 47 000
PR CONSULTANCIES/CORPORATE COMMUNICATIONS
0-2 yrs(light)2 - 5yrs (med)5 - 9 yrs (heavyweight)
Managing Director
JHBR25 000 - R30 000 - R50 000 - 
R 35 000R 45 000R 1 000 000
CTR25 000 - R30 000 - R38 000 - 
R 35 000R 45 000R 60 000
Account Director
JHBR22 000 - R30 000 - R42 000 - 
R 30 000R 46 000R 52 000
CTR20 000 - R28 000 - R31 000 - R45 000
R 28 000R 32 000
Account Manager
JHBR16 000 - R20 000 - R30 000+
R 20 000R 30 000
CTR10 000 -R18 000 - R25 000+
R 18 000R 25 000
Account Executive
JHBR10 000 - R16 000 - N/A
R 18 000R 20 000
CTR9 000 - R12 000 - N/A
R 15 000R 18 000
Public Relations Assistant
JHBR8 000 - R12 000 - N/A
R 12 000R 18 000
CTR6 000 - R10 000 - N/A
R 12 000R 16 000
Sponsorship Manager
JHBR15 000 - R25 000 - R37 000 - 
R 24 000R 45 000R 65 000
CTR15 000 - R23 000 - R30 000 - 
R 18 000R 28 000R 35 000
CORPORATE
0-2 yrs(light)2 - 5yrs (med)5 - 9 yrs (heavyweight)
Communications Director
JHBR30 000 - R46 000 - R56 000 - 
R 45 000R 55 000R 75 000
CTR28 000 - R35 000 - R50 000 - 
R 43 000R 50 000R 62 000
Communications Manager
JHBR18 000 - R30 000 - R50 000 - 
R 30 000R 60 000R 75 000
CTR16 000 - R25 000 - R32 000 - 
R 25 000R 35 000R 50 000
Communications Officer
JHBR12 000 - R18 000 - R27 000- R35 000
R 18 000R 30 000
CTR8 000 - R13 000 - R20 000- R30 000
R 13 000R 25 000
Events Manager
JHBR15 000 - R18 000 - R25 000 - 
R 22 000R 28 000R 50 000
CTR15 000 - R18 000 - R23 000 - 
R 18 000R 22 000R 40 000
Events Coordinator
JHBR10 000 - R13 000 - R24 000+
R 15 000R 24 000
CTR8 000 - R11 000 - R21 000+
R 10 000R 21 000
Media Manager
JHBR12 000 - R20 000 - R30 000 - 
R 20 000R 30 000R 45 000
CTR9 000 - R17 000 - R26 000 - 
R 16 000R 25 000R 38 000
Media Sales Digital
JHBR12 000 - R15 000 - R30 000 - 
R 15 000R 30 000R 40 000
CTR10 000 - R12 000 - R20 000 - 
R 15 000R 20 000R 30 000
Media Coordinator
JHBR9 000 - R12 000 - 
R 12 000R 20 000
R20 000- R25 000
CTR8 000 - R11 000 - R18 000 - R22 000
R 10 000R 18 000
Media Editor
JHBR10 000 - R11 000 - R20 000- R32 000
R 12 000R 20 000
 CTR8 000 - R11 000 - R18 000+
R 10 000R 18 000
Internal Communications Manager
JHBR12 000 - R25 000 - R32 000 - 
R 25 000R 40 000R 60 000
CTR12 000 - R20 000 - R30 000 - 
R 25 000R 30 000R 42 000
ONLINE
0-2 yrs(light)2 - 5yrs (med)5 - 9 yrs (heavyweight)
Interactive Head
JHBN/AN/AR40 000 - 
R 60 000
CTN/AN/AR25 000 - 
R 50 000
Digital Strategist
JHBR15000 - R22 000-R35 000R38 000 - 
R 70 000
R 22 000
CTR12 000 - R20 000 R20 000- R25 000R25 000 - R50 000
Web Designer
JHBR6 000 -R10 000 - R18 000R18 000 - R32 000+
R 10 000
CTR6 000 -R9 000 - R15 000R15 000 - R30 000+
R 9 000
Web Developer
JHBR7 000 -R12 000 - R20 000R22 000 - R40 000
R 12 000
CTR7 000 -R10 000 - R17 000R18 000 - R32 000
R 10 000
Client Service Director
JHBR27 000 - R33 000 - R52 000+
R 32 000R 47 000
CTR35 000 - R43 000 - R50 000+
R 37 000R 50 000
Account Director
JHBR26 000 - R32 000 - R38 000 - R42 000
R 32 000R 37 000
CTR22 000 - R29 000 - R36 000+
R 28 000R 32 000
Account Manager
JHBR18 000 - R20 000 - N/A
R 22 000R 30 000
CTR9 000 - R13 000 - R20 000 - R23 000
R 12 000R 23 000
Project Director
JHBR26 000 - R32 000R32 000 - R37 000R38 000+
CTR22 000 - R28 000R29 000 - R32 000R36 000+
Project Manager
JHBR18 000 - R22 000R20 000 - R30 000N/A
CTR9 000 -R13 000 - R23 000N/A
R 12 000
Digital Designer
JHBR6 000 - R8 000 - R17 000 - 
R 8 000R 17 000R 30 000
CTR6 000 - R7 500 - R14 000 - 
R 7 500R 14 000R 30 000
Flash Developer/td>
JHBR10 000 - R18 000 - R27 000 - 
R 18 000R 27 000R 44 000
CTR9 000 - R14 000 - R25 000 - 
R 16 000R 25 000R 40 000
Multimedia Designer
JHBR6 000 - R8 000 - R17 000 - 
R 8 000R 17 000R 35 000
CTR6 000 - R8 000 - R14 000 - 
R 8 000R 14 000R 30 000

Ad Talent's press office

Ad Talent
We are niched in the communications industry with offices in Johannesburg and Cape Town from where we service all of South Africa, Africa, the Middle East, Europe and the rest of the world
Profile | News | Contact | Twitter | RSS Feed
Comment
Sicelo Mdletshe
Who ever posted the article did to help those who might find it useful. Like myself running a small agency, it has helped. I think the article reflects monthly salaries at CTC package. Any sane person could have figured that out.
Posted on 11 Jan 2013 10:56
LikeReplyReport
Sue Grant
Would love to see these by gender
Posted on 26 Feb 2013 13:17
LikeReplyReport
Collen Phiri
thank you for the helpful feed!
Posted on 12 Aug 2013 10:54
LikeReplyReport
Chel
I am curious to why there is such a discrepancy between the Cape Town and Johannesburg salaries? It requires the same skills and expertise after all. Is the JHB companies perhaps mostly larger and CPT ones small and can't afford higher salaries?
Posted on 1 Nov 2013 11:00
LikeReplyReport
robzy
@ Chel. Cape Town salary + Sundowners on Clifton beach = Joburg salary.
Posted on 30 Jan 2014 17:22
LikeReplyReport
jarred cruise
How about ad talents for commercial voice over, narration or tv advertising? This industry earns much, and every commercial models provides huge impact to consumers. To try voice over artist see this http://www.debbieirwin.com/.
Posted on 24 Apr 2015 12:05
LikeReplyReport
Dubai Bunnies
Great article
Posted on 16 Aug 2017 03:34
LikeReplyReport

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