Building materials retailer and consumer champion, Cashbuild, launches a new approach to retail advertising this week with two new commercials. Agency, Code Red Communications and Cashbuild proudly celebrate Cashbuild's 30-year heritage and also relook the approach to retail advertising in a unique commercial featuring Cashbuild's products.
Cashbuild is the largest retailer of building materials and associated products in southern Africa. The company employs over 4 000 people and operates in a number of southern Africa countries including Botswana, Lesotho, Namibia, Malawi, Swaziland and, of course, South Africa.
Cashbuild has a long history of contributing to the communities in which it trades and this history is reflected in their new brand centred commercial; the story of a family building their home hand in hand with consumer champion, Cashbuild.
The commercial resonates with the typical South African family who has built a home from the ground up and raised, not only their home but their family against the backdrop of an ever-changing South African landscape with one constant by their side - Cashbuild.
The "sequel" to this commercial features Cashbuild's products, shown not in the style of a traditional "product and price" retail commercial, but an environment that uses the products as they were intended to be used - in a home. Rather than showcasing individual items, Cashbuild's new product commercial shows a finished bathroom constructed entirely out of products from a Cashbuild store.
The concept should surprise and delight television viewers by actually showing them in real time the quality that Cashbuild products are capable of delivering - and at a very affordable price.
Look out for the two new commercials on all national television channels or view them online here:
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.