Ben Wren, Co-founder and former CEO of 60 Layers of Cake has joined the team at OwenKessel and will be heading up its new Cape Town office as of January 2013.
Wren's consistent success in managing the development and implementation of brand communication strategies over the past 20 years stems from an entrepreneurial attitude, passion for innovative thinking as well as the integrity with which he approaches and manages all clients' business.
The synergy between Wren and Owenkessel was borne of the shared belief that ad agencies should be truly integrated, and this can only be achieved by challenging existing agency business models. Commenting on his new position at OwenKessel, Wren says, "Put simply, I'm adding a Cape Town office to OwenKessel. After meeting Felix and Vaughan we were completely aligned on thinking, beliefs and how to run an agency. Extending OwenKessel to Cape Town was an obvious next step together."
Commenting on Wren's collaboration with OwenKessel, CEO of OwenKessel, Felix Kessel comments, "This is a significant period of growth for OwenKessel as we expand our national footprint. The expansion of OwenKessel into Cape Town marks the beginning of what we have planned for the 2013 period but the decision for the office rested largely on getting Ben on board. OwnenKessel is built on great people first and where they are comes a distant second. We wanted Ben. We got a Cape Town office too. That's a superb win-win."
OwenKessel attributes its success to its ethos of "Doing the right thing, no matter what". Watch this space to see what the agency does next!