Congratulations to Ogilvy Interactive Cape Town for winning the MediaMind Rich Media Floating Trophy for Q3 2012, representing their second win in under a year - a truly great achievement.
This award represents an acknowledgement of both engaging design as well as advanced application of MediaMind adserving technology, and Ogilvy has once again excelled in this area.
Ogilvy made use of the MediaMind ScreenGrabber block in conjunction with synchronised banners to create a highly interactive brand experience for VW. Upon seeing the ad, users were encouraged to interact with an enticing leaderboard or skyscraper, which then began a series of engaging steps.
Each one of these 'rearranged' elements of the site and became obstacles for the VW Amarok to negotiate, resulting in a concept that also ties in brilliantly to the Amarok's brand message.
MediaMind's Analytics suite meant that all ad components and user-interactions were measured, providing invaluable data to the client. In addition to the ad itself, post-exposure can also be analysed in order to understand the potency of both the branding and the call-to-action.
Congrats to Ogilvy for (another) job very well done! Their winning creative can be viewed here
Pictured at the trophy presentation (from left to right): Andrew Pullen (Ogilvy); Alex van Niekerk (Ogilvy); Tim Human (Ogilvy); Tiaan Vorster (MediaMind)
In addition to receiving the MediaMind Floating Trophy and its associated bragging rights, the ad will also be showcased in an upcoming MediaMind ad on the MediaMind-sponsored Online Media portal on BizCommunity.
Posted on 20 Nov 2012 10:34