Volcano Group - one of South Africa's leading independent agencies, and members of global network ICOM+In, have won the through the line Patley's Tabasco account. The appointment follows a rigorous pitch process in the first quarter of 2012, where Volcano was singled out for their creative application in making the global Tabasco brand relevant to a growing local consumer base.
With retail peak season just weeks away, Volcano will kick off their work on the Tabasco account with an extensive national roll out. This initial campaign, focused on education with a strong conversion to sales, targets existing hot sauce users to experience the great Tabasco taste. Volcano will be managing all elements - including the creative theme, production and design of all collateral as well as national in-store activations at leading supermarkets.