To launch Appletiser's PET on-the-go pack Morrisjones called on the talents of Tamara Dey, and worldwide street performer, DubFX.
In a unique collaborative "sampling" event, DubFX samples sounds from the Appletiser bottle, and mixes them together with the live lyrics of Tamara as she is driven through downtown Jo'burg in an emerald sparkling convertible, handing out samples of Appletiser to passersby. The concept demonstrates how the sparkling fruit drink can be enjoyed on the go: be it on the run, in a car, on a skateboard or a bike.
The result is a stunning two-minute film for the net, and a 45-seconder for TV.
Comments Angel Jones, Executive Creative Director of Morrisjones, "We've loved every minute of this ego-free project. Our director Rob Malpage, is a genius, even putting cameras inside the bottles. The combined talents of our team and performers have made this campaign a very powerful manifesto about moving forward without compromising."
"It's been a long project in the making," says Appletiser Group Brand Manager, Denese Pillay, "but the end result has been worth the wait. We have had a successful partnership with Morrisjones for five years now, and we look forward to seeing the results of yet another great campaign."
Comments Margarita Karvouniaris, Creative Director of Morrisjones, "It was amazing to hear how many noises could be created from the bottle, from the whoosh as the bottle opens, to the fizz of it spilling out, to the many percussive bottle beats, to the notes you get from blowing across the top."
The Morrisjones team included Angel Jones (ECD), Margarita Karvouniaris (CD), Bernie Da Silva (Art Director), Michelle Kreuiter (Copywriter), Beansie Kettlewell (GAD), Sibu Mazaiwana (AD) and Di Cole (TV Producer).
The campaign was shot by Rob Malpage of Frieze Films.
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