The briefing's schedule of events was as follows:
Cohen began his presentation by stating that mainstream media was experiencing a period of massive turbulence, but explained that this was a common occurrence within the industry. "Media disruption is not a new thing- we have experienced disruption for more than 500 years, since the invention of the printing press! In our fast-paced world, the difference now is the speed and the scale of the disruption, aided by massive and consistent improvements in technology. In our era, this turbulence is predominantly caused by the emergence of digital as the fastest growth medium in the media landscape."
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