Through the Beacon brand, Tiger Brands has established its position as the leading chocolate brand associated with Easter. The agency responsible for developing Beacon's "Let the Hunt Begin" concepts and activations is The Red Quarter.
The success of the Beacon Easter campaign is largely due to the fact that it is a truly integrated promotion where the consumers experience is pulled all the way through from the animated TV ad, to the in-store point of sale, pack interaction and through all the digital platforms. The kids have come to love the Beacon Bunny and all the fun he brings to Easter.
The Red Quarter MD, Alan Golden says, "Our experience in the FMCG category, and in particular the work that we've done on some of SA's leading icon brands, has made us an insightful partner to the brand team."
"For the past six years the agency has been challenged with creating an exciting concept to make the next Beacon Easter experience different and fun whilst remaining true and consistent to the brand's values." He went on to say.
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