The specially designed Digital Campaign Planner, which shortly after its release this morning was described by one viewer as "a really useful tool", clearly defines each stage of the digital marketing planning process - from strategy, monitoring & analysis, content creation, through to website & planning.
Tips and detailed action points, encompassing search engine optimisation (SEO), pay per click (PPC) and social media, are outlined at each step and for each month, from July 2012 through to January 2013.
Greenlight's Digital Campaign Planner marks day nine of Greenlight's Digital Advent Calendar, which the Agency unveiled on Monday 9 July. It consists of ten boxes each filled with tips. One is unlocked daily to reveal practical insights and recommendations around social media, internet advertising and SEO.
Described on Twitter as being "catchy and pertinent", day one kicked-off with a lively animated SEO Nightmare Jingle (Matt Cutts is coming to town), with a 'Don't Spam' tip and the consequences of doing so.
Other insights to be revealed for subsequent 'unlocked' boxes include tips on how to take the business mobile, a ten minute webinar showing how Brands can use Pinterest effectively and bite-sized video clips from Greenlight's Christmas Conference. At the event, a panel of representatives from the biggest names in the Search and Social Media space (Facebook, YouTube, Google+, Kred, Marketwire, Criteo, Hydra), provided critical insight to retailers and digital marketers on why they should plan #Christmas12 campaigns around their Search and Social Media platforms.
To sign up for great tips go to Digital Advent Calendar and select the latest unlocked box.
Greenlight is a leading independent digital marketing agency. With over 100 blue-chip clients including Santander, Sky and ghd, Greenlight is a leader in the digital marketing space, and is recognized worldwide for its commitment to delivering record ROI for its clients and investing in the future.
Greenlight is considered the premier thought leader in the sector publishing widely read industry reports, original research and speaking at trade events. Founded in 2001, Greenlight is headquartered in London, with offices in New York.
Web: http://greenlightdigital.com
Twitter: https://twitter.com/GreenlightMKTG
