Wetpaint Advertising lands Qualcomm account

click to enlarge

As the exclusive marketing partner for the Snapdragon campaign, Bryanston-based Wetpaint Advertising is launching an intensive and tactical promotion: the goal being to generate greater brand awareness, for a product that previously remained unknown in South Africa, despite its wide usage.

Having landed the international account, Wetpaint Advertising is currently rolling out an integrated campaign launch, which introduces the multi-tasking Snapdragon mobile processor to the public across several varied platforms. Wetpaint is utilising a variety of marketing strategies, including outdoor media, radio sponsorships, and an online competition which uses a unique digital puzzle game as its entry mechanic, and an exclusive promotion on South Africa's foremost technology podcast show: The ZA Tech Show.

Qualcomm's Snapdragon mobile processors can be found in over 340 smartphone and tablet brands on the market. The Snapdragon's distinctive technology facilitates the simultaneous operation of multiple smartphone functionalities; at an improved rate of speed, battery life retention and multi-tasking experience.

Wetpaint Advertising is a through-the-line, full service creative agency which counts Epson, Philips, Sun International, Huawei, Sasria and Sony amongst its client roster. Offering a diverse range of solutions, Wetpaint Advertising includes Marketing and Media Strategies, Design, Copywriting and Web Development as part of its holistic advertising solutions packages. It also boasts a Social Media division a full-service Radio Production house - called Wetpaint FM - and has recently launched Digital and Events divisions.