Submit newsAdvertise & rates  22°C Johannesburg Contact us
Bizcommunity.com - Daily Marketing & Media news
Advertising  
All
Press offices

Categories

Radio shows

Partners

Special sections

Related sectors

Archives

In the news

Enquire about a company press office
Advertising news

No, NO! Nando's

4 Jun 2012 06:228 commentsBizLike
NEWSWATCH: The SABC has refused to screen the Nando's Diversity Ad [ Watch it here ] because it apparently - reckons the national broadcaster, anyway - "might unnecessarily stir tensions", reports Sunday Times,and still on the SABC, tensions - whether necessary or unnecessary - are running somewhat hot between Phil Molefe and his boss, Lulama Mokhobo, reports Mail & Guardian. It also carries a piece by Phillip de Wet in which he reckons the Film and Publications Board has created "one hell of a mess" by classifying "The Spear" - read on and see why he says that.
For more:
  • Sunday Times: SABC chickens out on Nando's ad... SABC spokesman Kaizer Kganyago is reported to have said that "the ad had been withdrawn because of
    its 'xenophobic undertones'". He apparently also said that the SABC would not flight any ad that contained bad language or incited violence, racism and xenophobia."

    It's enough for one to say "!@#" - but you judge for yourself... here's the ad...

    Nando's Diversity Ad



  • Mail & Guardian: Clash of the SABC titans hots up... Still at the SABC, group chief executive and news chief Phil Molefe are apparently on less than amicable terms and a disciplinary hearing could be on the cards.
  • Mail & Guardian: The Film and Publications Board has overstepped the mark... Phillip de Wet, writing in M&G reckons that in classifying "The Spear", the FPB "has stepped well outside its mandate, ignored both its founding legislation and the Constitution and conducted a process fraught with procedural irregularities". In doing so, he reckons, the board has created "one hell of a mess".
 
More options
BizLike8 CommentsAdd to my favouritesSend to a friendPrint
Jabberwock
The SABC clearly does not understand the commercial. But, having said that, I had to ponder on it for a few moments before I fully grasped the irony. So, I ask the question; will the average lower LSM consumer see (and appreciate) the wit that the commercial intends to deliver? Posted on 4 Jun 2012 07:13
LikeReplyReport
Christian von Dürckheim
@ Jabberwock: In most cases probably not. I loved it for all its un-PC-ness, SA needs to start lightening up, Lee said it : "...underlying message about embracing diversity..."

Our problems will not disappear in a "POOF" however lets in the mean time start lightening up and stop feeling so hard done by. Posted on 4 Jun 2012 13:06
LikeReplyReport
Thabo Mphate
I love the ad..Creativity at its best..Well done once again Nando's..South Africans do enjoy and embrace diversity. Posted on 4 Jun 2012 15:30
LikeReplyReport
lungelo makatini
lol I love this ad..it's poking fun at everyone not just a specific race..and the only underlying message is accepting everyone that is already here like the different Nandos meals they are introducing..everyone should just stop taking themselves so seriously and lets learn to laugh at ourselves once i a while Posted on 5 Jun 2012 09:39
LikeReplyReport
Expression Activist
It really is a bother to see such inspiring creativity - again - gets sacked because of an unimaginative minority. The lower LSMs will probably not get it @Jabberwock - research does show that they do not understand metaphors as easily as the higher LSMs. Nonetheless, we need to stop being so overly sensitive as a nation... . Posted on 8 Jun 2012 10:41
LikeReplyReport
Nomsa
what meal was the ad promoting?? Somebody?? Anybody??. And this is why Nando's will always be a trailing number 2 in the chicken war Posted on 11 Jun 2012 11:44
LikeReplyReport
Thoko Mangunda
I believe responsible companies consider their communities and their contexts especially such things as underlying racial, xenophobic, maturity levels. Whilst some will embrace the concept and see nothing wrong with it - I take it Nandos is (1) not advertising to itself (2) not targeting the few mature, adventurous in their target market otherwise they would not be using such mass media. It is therefore imperative that advertising strategies and campaigns remain sensitive to these issues knowing that strategy is about timing. There's a time we laugh at ourselves and what we used to fuss about yet before we reached that point of maturity our emotions were closely linked to our decisions. Question is: considering the recent past is the timing of this 'great' advert correct not necessarily if it is wrong in itself? What does it represent to those who were affected or can be affected by xenophobia? Do those who support it know anyone personally who was raped, attacked or whose family was killed through xenophobic attacks? An extreme example is how the Rwanda genocide was triggered by seemingly simple issues.Courting controversy as a strategy of getting attention has its limits, a key thing to watch out for for a global brand Posted on 22 Jun 2012 02:09
LikeReplyReport
bafana molaba
creativity at its best, but let us not forget or ignore the fact that due to the apartheid government we are stil fragile and wounded to the core. Our democracy is still young, so a bit of sensetivity is of essence. Time will come when we will look back and lough at the ad, or have what my fellow social term "higher LMS". Sadly that time is not now, or anytime soon. Posted on 9 Jan 2013 01:30
LikeReplyReport
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.

Subscribe to industry newsletters

Related news

Nando's wins Ad of the Month
SABC management paid to stay home
The Bland and the Spicy (part 3)
Geoff Whyte not chicken to take on Nando's Southern Africa
Is your brand doing its job?
DA asks SABC to clarify role of freelancers
Nando's takes advantage of location based advertising
Monitoring farms is a challenge says minister
Calling Nkandla a 'compound' is racist: SABC
Successful conference held in Mozambique for Nando's
Submit news

Top stories

 Become a leader [Candace McDonald]
 Good communication equals good business [Candace McDonald]
 The radio natives are restless [Travis Bussiahn]
 DIY marketing dos and don'ts [Chemory Gunko]
More Top stories... Submit news

Contributors

Travis Bussiahn
The radio natives are restless
Natasha McClymont
Safeguarding the brand you've built
Luke McKend
[Online presence 2] Get socialising online
Anton Ressel
What's in a name?
Sara Butchart
Trends in branded broadcast content
Jonathan Stilwell
Why metal is precious
Noëleen Bruton
Digital, traditional media go hand in hand
More... Submit contribution

Press officesClick to search


More news...|Search|List your company

Lifestyle top stories

Take time out to visit Prince Albert's little huisie [Brian Berkman]
More Lifestyle top stories... Submit news
Submit news
Bizcommunity retains a dedicated editorial pool and a group of around 265 industry contributors, we always welcome additional contributions.
Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard

Subscribe

Receive free email newsletter

Make us your homepageAdd us to your favoritesRSS feedGet biz on your phoneFollow us

Invite

Tell a friend about us

Advertise
Join us

ADSL & Web hosting proudly provided by Afrihost. All rights reserved. © 2013. Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or expense that might arise from the use of, or reliance upon, the services contained herein. Privacy policy, Terms of Use, PAIA.