Loerie fever is in the air. With less than two weeks left until the 31 May entry deadline, ADreach is fully behind this year's entrants.
ADreach is sponsoring both the Street Pole Ad category and Integrated Campaign category. Brad Fisher, CEO of ADreach, is expecting to see many innovative entries this year.
He says, "We believe that creative ideas and effective use of the medium allow communication to cut through the clutter and help campaigns stick. Street Pole Ads presents a unique creative opportunity for a message to be progressively spread as a storyboard across three poles. This has proved to be extremely effective and is always an option for the client as signs are sold in runs of three. We anticipate many more creative solutions."
ADreach is offering a trip for two to Cannes for the Gold Loerie winner in the Street Pole Ad category. For those that take home a golden bird in the Integrated Campaign category, there's R100 000 in Street Pole Advertising for the advertised brand waiting to be won.
ADreach is looking forward to the Loerie festival and reminds everyone to let their creative minds run free, possibly all the way to Cannes.