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CategoriesPartnersSpecial sectionsLifestyleArchivesIn the news | Giant Films' Robin Goode explores the rhythm of life for Mutual & FederalGiant Films Robin Goode's unexpected treatment exploring the daily rhythm of life, gives fresh and quirky meaning to the new Mutual and Federal 60 second TV spot. The commercial was conceptualized by Glenn Jeffrey and Bethea Frank for Volcano Advertising.
With a lighthearted and quick pace, each scenario syncs with the next through shape, colour, rhythm, action etc. Says Volcano Advertising creative director Glenn Jeffrey, "The decision to work with Giant to create the Mutual & Federal Protection commercial was made easy after Robin presented an inspired treatment. His approach to the idea was refreshing, dipping into the lives of everyday people doing little things to protect what's important to them. Robin carried this approach through the entire process, always striving for the best result which together with his calm professionalism makes it a pleasure to work with him."
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