Creative director, Gavin Whitfield, says that they hoped the work would raise social awareness around the issue of wildfires and particularly the impact that fire has on wildlife.
He continues, "When the environment burns, everything in it burns too. The issue becomes more personal if you think of trees and bushes as homes rather than foliage. The result is a campaign that is visually engaging with a message that is emotive and immediate and the quality of the creative has earned a lot of 'free' media runs for our client. Proving once again that good creative is a very good investment."
Creative director: Gavin Whitfield
Art director: Gareth Cohen, Amelia Smit
Copywriter: Alex Goldberg
Digital artist: Masters & Savant
Photographer: Images of Africa (Stock)
The Volunteer Wildfire Services is a non-profit fire-fighting organisation, which receives no government funding, so it relies on corporate sponsors and responsible citizens to support it in its fight against the rampant seasonal fires of the Western Cape.
"Our association with this organisation is in its fifth year now and we look forward to creating more campaigns that help raise awareness around its ongoing plight," concludes Whitfield.
For more information, go to www.vws.co.za
