CANNES, FRANCE: Y&R Johannesburg was the only South African agency to walk off with a Gold Lion, in Outdoor, for its "Need for Speed" campaign for X-Box 360, at the second Cannes Lions awards ceremony last night, 22 June 2010. [twitterfall] [blog]
TBWA\Hunt\Lascaris Johannesburg walked off with two Silver Lions for campaigns in Outdoor, as well as two Bronze Lions in Radio. Draftfcb Johannesburg took two Silver Lions, one for a campaign, in Radio; Net#work BBDO Johannesburg received two campaigns Bronze Lions in Radio; Ogilvy Johannesburg a campaign Bronze in Outdoor; and FoxP2 a Bronze in Outdoor.
There were no Media Lions for South Africa.
South African Lions
Category
Sub-category
Lion
Title
Advertiser/client
Product
Entrant company
Outdoor
Ambient - Ambient: Stunts & Live Advertising
Gold
NEED FOR SPEED?
X-BOX 360
DRIVING GAMES
Y&R SOUTH AFRICA Johannesburg
Outdoor
Posters - Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness
Silver Campaign 1 of 4
LIGHTER
ENDANGERED WILDLIFE TRUST
MARINE AND COASTAL PROGRAMME
TBWA\HUNT\LASCARIS JOHANNESBURG
Outdoor
Posters - Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness
Silver Campaign 2 of 4
BOTTLE TOP
ENDANGERED WILDLIFE TRUST
MARINE AND COASTAL PROGRAMME
TBWA\HUNT\LASCARIS JOHANNESBURG
Outdoor
Posters - Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness
Silver Campaign 3 of 4
ROPE
ENDANGERED WILDLIFE TRUST
MARINE AND COASTAL PROGRAMME
TBWA\HUNT\LASCARIS JOHANNESBURG
Outdoor
Posters - Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness
The Media Lions category, which saw a 17.5% rise in entries this year to 2,162, was judged by 25 international media professionals chaired by Laura Desmond, global CEO of Starcom MediaVest Group. A hundred and ninety nine entries were shortlisted, with eight winning Gold, 11 Silver and 28 Bronze Lions. Leo Burnett Sydney took home the Media Grand Prix for its 'Eos Photochains' Canon Australia entry.
The Media Agency of the Year was also presented to Leo Burnett in Sydney, with Fischer Portugal taking second and Lew'Lara\TBWA São Paulo in third place.
Of the 3822 entries in the Outdoor category, 419 made it to the shortlist, with a total of 122 selected as winners - 17 Gold, 43 Silver and 60 Bronze. Tay Guan Hin, regional ECD of JWT Asia, was jury president.
Two Outdoor Grands Prix
This year saw the introduction of two Outdoor Grands Prix, one for Billboards & Street Furniture and Posters, which was won by Anomaly New York for its Diesel campaign 'Smart May Have the Brains', 'Smart Critiques' and 'Smart Had One Good Idea' and another for Ambient, which was awarded to Del Campo/Nazca Saatchi & Saatchi Buenos Aires for its advert for Inbev 'Andes Teletransporter'.
The Radio Lions jury, led by Paul Lavoie, Taxi's chairman and chief creative officer, judged, voted and deliberated on a total 1253 entries and selected 10 Gold, 12 Silver and 33 Bronze winners from a shortlist of 178. The jury decided not to award a Radio Grand Prix this year.
Also honoured at last night's award ceremony were the Gold winners of the Young Lions Media Competition -the team from Denmark.
For the full list of winners, winning work and credits, go to:
Film, Titanium and Integrated, and Film Craft Lions shortlists will be released on Friday 25 June; and Grand Prix for Good contenders on Saturday 26 June.
Yesterday, Tuesday 22 June, participants attended another day of seminars and workshops which included presentations by HP's panel of creative leaders - Marcello Serpa, partner and chief creative officer of AlmapBBDO and Erik Vervroegen, creative director of Goodby, Silverstein & Partners - who shared their insights, experiences, and vision of the digital revolution and the physical impact it has on lives.
Yahoo! CMO Elisa Steele brought together comedic relief and creative genius with Hollywood powerhouse Ben Stiller and advertising legend Jeff Goodby discussing the role of creativity in shaping our world; and PR agency Hill & Knowlton and Charlie Todd, inventor of the often imitated Improv Everywhere, addressed the audience on how to cause successful scenes of chaos and joy in public places.
Other events that took place yesterday included the kick-start of the two-day Beach Soccer Tournament with 16 countries participating, Cannes Lions' first flash mob courtesy of Hill & Knowlton, and the opening gala on the Carlton Beach.
Further winners will be announced on:
Wednesday 23 June: Press, Cyber, Design
Saturday 26 June: Film, Titanium and Integrated, Film Craft, Grand Prix for Good
Special Awards and Young Lions will be released from Tuesday 22 June.
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TBWA\Hunt\Lascaris Johannesburg walked off with two Silver Lions for campaigns in Outdoor, as well as two Bronze Lions in Radio. Draftfcb Johannesburg took two Silver Lions, one for a campaign, in Radio; Net#work BBDO Johannesburg received two campaigns Bronze Lions in Radio; Ogilvy Johannesburg a campaign Bronze in Outdoor; and FoxP2 a Bronze in Outdoor.
