Tropika signs on for more of the remarkable

Spurred on by the phenomenal success of last year's Tropika Island of Treasure in Mauritius, Tropika has expanded their horizons, this year taking the celebrities and winning contestants to the spice island paradise of Zanzibar.

In a move that further highlights Tropika's positioning of being on the cusp of what their consumer wants and enjoys, Stimulii has conceptualised a reality show surrounding the activities on the island, which is part Survivor, part lifestyles of the rich and fabulous.

The eight episodes which will be mostly produced on the island of Zanzibar, will begin flighting on e.tv Sundays at 18:30pm from the 18 October 2009 to the 6 December 2009.

Brand Manager at Tropika, Asheen Dayal says, “Get ready for the smoothest show to hit South African television in a long time. Tropika will bring sun, sea and beautiful bodies to you this summer. Sit back, relax and enjoy as you get to experience what the Tropika lifestyle is all about.”

Like last year, Tropika-drinking fans enter the competition by sending an SMS with the name of their favourite celebrity to stand a chance of going to Zanzibar to battle it out in race style challenges for a half share in R1 million, and have the ultimate fan experience.

When the celebrities hit the sun-kissed shores of Zanzibar, fans back on the mainland will be kept up to date on the website www.tropika-island.co.za and mobile site for cell phone updates on www.tropika.mobi, featuring blogs from each of the celebrities, allowing consumers to continue their engagement with Tropika Island of Treasure 2.