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CategoriesPartnersSpecial sectionsLifestyleArchivesIn the news | Stimulii secures massive Vodacom product placement dealLiving brands agency, Stimulli, has revolutionised product placement in South Africa with their new reality-driven game show concept, Vodacom ThumbWars. The contestant-based show will take product placement and brand loyalty to new levels in South Africa and potentially beyond. “Vodacom ThumbWars is the biggest, boldest, most exciting battle of the year,” Samantha Moon co-founder of Stimulii said. “We are delighted to be working with brand giants like Vodacom and Samsung, the programme's handset partner, on a project of such magnitude. Vodacom ThumbWars is going to be big.” Tasked by Vodacom to demystify mobile technology to the mass consumer in a fun and entertaining manner, the game show will block contestants from using mobile voice applications. Contestants will have to rely on their wits, their thumbs and their Samsung phones as they travel to 20 unique destinations in South Africa in this treasure hunt of a lifetime. Each week, four age-diverse teams will put themselves to the ultimate test as the clock ticks down from R1 million. The project, which is currently in the call-to-action stage, will run a massive above- and below-the-line strategy across TV, radio, print and online. Media partners include SABC 2 and the Sunday Times. Vodacom ThumbWars is set to air during prime time on SABC 2 every Thursday at 7.30pm, with season one launching on Thursday 4 June. To find out more about Vodacom ThumbWars log on to www.vodacomthumbwars.co.za.
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Stimulii has been operating in the market for the past ten years and through our many evolutions we have done as diverse projects as fundraisers for the Nelson Mandela Children Trust on board the QE2, selling accompanying cabins to the corporate South Africa and having Sir David Frost interview then President Mandela live for BBC, to being one of the key communications agencies for Love Life when it was still known as NASHI (National Adolescent Sexual Health Initiative). LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. libel, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law. | Follow us:
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